Famous women such as Dua Lipa, Anne Hathaway, and the Olsen twins have been spotted carrying Hermès Birkin bags for years, often adorned with personal charms or accessories. However, the Olsen twins are also behind another popular tote in the fashion world: The Row’s Margaux bag. Launched in 2006, The Row’s Margaux bag has quickly become a favorite among celebrities like Kendall Jenner, Zoë Kravitz, and Jennifer Lawrence. With a variety of sizes, colors, and fabric options available, the Margaux bag is a versatile and stylish accessory that has gained a strong following in the fashion industry.
The Margaux bag’s slouchy shape and lack of visible branding make it easily recognizable, despite its high price tag of over $3,000. The bag’s success reflects The Row’s overall brand vision of creating beautifully made, high-quality pieces that speak for themselves without the need for overt branding. The bag’s popularity among customers looking for everyday luxury pieces has made it a sought-after item in the fashion retail market. Retailers like Net-a-Porter and Browns have seen strong demand for the Margaux bag, with multiple styles selling out quickly due to its popularity.
Net-a-Porter’s market director Libby Page notes that customers are drawn to the emotional appeal of accessories like bags, which can instantly elevate an outfit and add a new dimension to a wardrobe. The Margaux bag’s versatility and luxurious quality make it a desirable investment piece for many shoppers looking for timeless, high-end accessories. Browns’ senior head of buying, Heather Gramston, points out that customers at the retailer have shown a preference for suede versions of the Margaux bag, which has become one of The Row’s most recognizable accessories.
The Margaux bag’s success has solidified its place as a signature piece within The Row’s accessories collection, alongside the brand’s ready-to-wear line. The Olsens’ focus on creating beautifully crafted, timeless pieces has resonated with customers, who appreciate the understated luxury and quality of The Row’s products. Despite the bag’s high price point, its popularity continues to grow, with limited styles available at select department stores and The Row’s own flagship locations. The Margaux bag’s appeal lies in its understated elegance and versatility, making it a must-have accessory for those seeking everyday luxury.
As trends in fashion continue to evolve, The Row’s Margaux bag remains a steadfast favorite among celebrities, fashion insiders, and discerning shoppers looking for high-quality, luxury accessories. Its enduring popularity can be attributed to The Row’s commitment to craftsmanship, quality materials, and timeless design principles. As the fashion industry continues to shift towards more sustainable and enduring pieces, the Margaux bag stands out as a timeless accessory that transcends trends and remains a coveted item in the luxury market. Whether in suede, leather, or canvas, the Margaux bag’s versatility and style make it a staple in the wardrobes of fashion-forward individuals worldwide.
