Gen Z influencers on TikTok are leading a movement against using concealer as a makeup step, claiming it ages the skin and does not look natural. Some are replacing concealer with bronzer to hide dark circles, while others have completely abandoned the product altogether. Even makeup artists are beginning to agree that heavy under-eye concealer is becoming outdated, as Gen Z has also canceled liquid eyeliner and skinny jeans.
After the pandemic, there has been a rise in the “clean girl aesthetic,” characterized by minimal makeup and a rejection of dense products. Beauty writer Anita Bhagwandas believes that people are tired of the overdone appearance often promoted on social media, leading to a movement towards embracing real skin and texture. This rejection of heavy makeup is also reflected in the questioning of the need for every beauty product, with many aiming for maximal impact with minimal effort.
Despite the trend against using concealer, not everyone is quick to abandon it, especially those with darker skin tones and noticeable dark circles. For some individuals, concealer is seen as a must-have product to address skin concerns, such as deep purple under-eye circles. While experts hope that the trend away from concealer will encourage acceptance of skin tone variations, some still rely on this product for a polished look in professional settings.
Los Angeles-based makeup artist Delina Medhin suggests a compromise for those who are hesitant to give up concealer completely. She recommends using concealer sparingly in the inner and outer corners of the eye to brighten and lift the area, while making sure the shade matches the skin tone. This technique creates a natural look while addressing specific problem areas. The key takeaway is to use less concealer overall while focusing on strategic placement for a more subtle effect.
The rejection of concealer among Gen Z and influencers is part of a broader shift towards minimalism and embracing natural beauty. The clean girl aesthetic that has emerged in recent years celebrates simplicity and authenticity, encouraging individuals to embrace their unique features and skin texture. This movement encourages individuals to rethink their beauty routines and question the necessity of each product they use, aiming for a more effortless and low-maintenance approach to makeup.
While some are quick to adopt new trends and let go of traditional products like concealer, others are more hesitant to make such drastic changes. The discussion around concealer usage highlights the importance of considering individual preferences and skin concerns when it comes to makeup. Ultimately, the evolution of beauty trends reflects a desire for more inclusive and diverse representations of beauty, moving away from rigid standards of perfection towards a more authentic and personalized approach.
