Celebrities have been embracing the revival of a nostalgic 90s fashion trend, the cotton headband. Alongside accessories like bellybutton rings and butterfly hair clips, the cotton headband has made a comeback, reminiscent of iconic characters from the 1995 movie “Clueless” such as Cher Horowitz and Dionne Davenport who famously wore such accessories. The trend has gained popularity as stars are seen pulling their hair back with these comfortable and stylish headbands during the summer months.
One of the first celebrities to bring back the cotton headband trend was Selena Gomez, who wore one in her “Love On” music video released in February. Since then, she has continued to display the style in selfies posted on her Instagram stories. Gomez was even pictured in a side-by-side photo with a childhood picture showing her wearing the same headband over 20 years apart, demonstrating the longevity and timelessness of this fashion choice. She paired the headband with a chic strapless dress for a holiday celebration at Nobu Malibu with her boyfriend Benny Blanco.
Other celebrities have also jumped on the headband trend, including Olivia Culpo, Lori Harvey, and Kourtney Kardashian Barker. Culpo was seen wearing a black cotton headband while supporting her husband Christian McCaffrey of the San Francisco 49ers, while Harvey rocked a sporty look by accessorizing the band with an all-black workout set, sunglasses, and big hoop earrings. Kourtney Kardashian Barker was also spotted wearing a headband during a trip to Australia with her husband Travis Barker. The trend has been embraced by a variety of A-list celebrities, making it one of the hottest trends of 2024.
Celebrities like Kaia Gerber, Kendall Jenner, and Nicola Peltz Beckham have also helped propel the 90s cotton headband into a must-have accessory. This revival of late 90s and early 2000s fashion has been a popular trend among celebrities and stylists, who have also been seen sporting baby tees reminiscent of that time period. Meanwhile, Limited Too, a popular clothing shop from the 90s, has announced plans for a relaunch this summer, capitalizing on the nostalgia for 90s fashion that has swept the celebrity world and beyond.
The resurgence of the cotton headband as a fashion statement is part of a larger trend towards nostalgia for the 90s and early 2000s. With celebrities like Selena Gomez and Kourtney Kardashian Barker leading the way, the cotton headband has been reimagined as a fashionable accessory for various occasions, from casual outings to holiday celebrations. The popularity of this trend has influenced other celebrities to embrace it, making the 90s headband one of the hottest accessories of the year. As the fashion world continues to embrace this nostalgic trend, we can expect to see more 90s inspired looks on the red carpet and on social media in the coming months.
