Susan Erwin Prowse, Co-Founder and Co-Owner of Big Red Dog Productions, International Touring Artist, believes that the music industry is on the cusp of a transformation driven by augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). The global pandemic accelerated this shift, pushing the industry towards digital platforms that could soon become the main stage for artistic expression.
During the pandemic, the music industry quickly pivoted to virtual platforms, showcasing its adaptability and resilience. Artists and producers embraced a digital-first approach, leading to a surge in virtual concerts that connected artists to global audiences through screens, creating new forms of audience engagement that may endure beyond the crisis.
AI has played a significant role in reshaping the music industry, offering new interactive experiences for both creators and consumers. Future live shows could incorporate AI technologies such as virtual reality concerts, interactive setlists, augmented reality shows, direct artist interaction, customizable venues, gamification, and emotional engagement, enhancing the overall concert experience.
The convergence of AR, VR, and AI promises a future where music concerts are seamlessly integrated into both physical and virtual realities, offering personalized experiences tailored to individual environments. However, embracing these technologies also raises ethical considerations surrounding creative authenticity and the potential displacement of traditional musical skills, highlighting the importance of thoughtful integration to maintain the soul of music.
Integrating live performances within the metaverse using AR technologies has the potential to elevate both physical and virtual concerts. Possibilities include AR-enhanced stages, virtual concert customization, and interactive physical venues that allow audiences to interact with the show in real-time, enhancing the overall concert experience and pushing the boundaries of artistic expression.
As the music industry continues to evolve, integrating AR, VR, and AI can enhance sensory and emotional engagement for audiences, while also expanding accessibility and pushing the boundaries of artistic expression. Balancing these technologies with the human touch that defines music will be essential to ensure that the industry continues to resonate deeply and universally. The path forward will require thoughtful navigation of these evolving tools to maintain creativity and authenticity in music.
