Enterprise began as a humble auto leasing business in St. Louis in 1957, founded by Jack Taylor. Taylor named the company after the aircraft carrier he served on during WWII, the USS Enterprise. Over the next few decades, Enterprise gradually expanded its services and locations, eventually becoming a major player in the car rental industry. By the 1990s, they had become the largest rental car company in North America, surpassing industry giants like Hertz and Avis.
One of the key factors in Enterprise’s success has been their unique business model of focusing on the local market. While competitors like Hertz and Avis focused on airports, Enterprise targeted neighborhoods and small towns, providing convenient and accessible car rental services to a wider range of customers. This strategy allowed them to build a strong customer base and establish a loyal following that helped drive their growth.
Enterprise also distinguished itself through its emphasis on customer service and employee satisfaction. The company prided itself on providing a high level of customer service, with employees going above and beyond to ensure customer satisfaction. This approach not only helped them attract and retain customers but also fostered a positive work environment that contributed to employee loyalty and productivity.
In the early 2000s, Enterprise made a significant expansion into the global market, acquiring several international car rental companies, including Alamo and National. This move helped solidify their position as a major player in the industry and further increased their market share. By strategically acquiring other companies, Enterprise was able to quickly expand its presence in key markets and offer a wider range of services to customers.
Today, Enterprise is a $35 billion family-owned empire, with Taylor’s descendants still actively involved in the management of the company. Despite facing challenges from the rise of ride-sharing services like Uber and Lyft, Enterprise has continued to thrive by adapting to changing consumer preferences and market trends. The company has also embraced new technologies and innovations, such as mobile apps and self-service kiosks, to enhance the customer experience and stay competitive in the digital age.
Looking towards the future, Enterprise remains committed to its core values of exceptional customer service and employee satisfaction. As they continue to evolve and grow, the company will undoubtedly face new challenges and opportunities. However, with a solid foundation built on decades of success and a strong focus on innovation and customer satisfaction, Enterprise is well-positioned to maintain its status as a leading player in the car rental industry for years to come.
