Los Angeles attorney, talent agent, and USC researcher on media and law, Sterling Media Law, shares insights on the importance of kindness in business. While it may seem like a dog-eat-dog world in Hollywood and other industries, research shows that kindness actually pays off in the long run. A Baringa survey found that companies deemed as kind doubled their earnings over a 10-year period, with more people wanting to purchase from companies that are kind.
In contrast, rudeness is not a successful long-term strategy. A JAMA study from 2002 found that physicians with the highest numbers of malpractice lawsuits were often accused of being rude and disrespectful to their patients. In Sterling’s own professional experience as an attorney, talent agent, and entrepreneur, he has found that kindness has led to more success. His approach to negotiations has earned him the nickname “smiling assassin,” showcasing the power of using kindness as a strategic advantage.
Sterling provides tips on how to incorporate kindness into your business strategy. By practicing empathy, checking your ego, and making others feel seen, heard, and remembered, you can build strong relationships based on kindness. Additionally, Sterling emphasizes the importance of treating everyone with respect, even in the face of rude behavior. By staying calm, setting boundaries, and not reacting to negativity, you can maintain your kindness even when faced with difficult situations.
Ultimately, Sterling believes that kindness is the key to creating successful, long-term business relationships. By prioritizing empathy and respect, you can build a positive reputation for yourself and your company. Whether dealing with clients, customers, or colleagues, approaching interactions with kindness can lead to happier clients, employees, and a healthier bottom line. So, the next time you’re faced with a challenging situation in business, remember the power of kindness in building strong, lasting connections.
