Anteriad’s CEO, a top B2B marketing solutions provider, discusses the importance of data-driven and tech-enabled strategies for marketers as baseball season kicks off, drawing parallels between the evolution of analytics in baseball and marketing.
With web cookies disappearing and budgets tightening, marketers are challenged to refocus their data efforts and develop new KPIs. The CEO suggests collecting smarter first-party data, assessing data sources, considering new insights, and partnering with future-proof data solutions providers to navigate the evolving landscape.
Emphasizing the need for good data practices, the CEO encourages marketers to upgrade their strategies and adopt a Moneyball approach to marketing. By building out new KPIs and utilizing AI and analytics, businesses can make more strategic decisions, prioritize high-value leads, and optimize marketing tactics for growth.
The CEO points out that while data and analytics are crucial, they should be used as tools to enhance decision-making rather than dictate it entirely. Companies that leverage strong data and analytics tend to see higher growth and marketing success, paving the way for increased marketing budgets and overall success.
To achieve these goals, marketers should work with data and analytics partners to refine their strategies and unlock the value of data. By rethinking how they evaluate data against their marketing goals, businesses can drive growth and stay competitive in a rapidly evolving marketplace.
By leveraging analytics and human insights, companies can create a competitive advantage and drive success in their marketing efforts. Through a strategic approach to data and analytics, businesses can achieve higher growth, increase marketing budgets, and prove their success in the marketplace.
