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Home»World»Australia
Australia

The Battle to Maintain Sustainability in Australian Fashion

May 18, 2024No Comments3 Mins Read
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The global fashion industry is facing a major problem due to the widespread use of synthetic materials made from fossil fuels in clothing. This reliance on plastic-based fabrics like polyester and elastane is leading to a decrease in the quality of clothing, as these materials deteriorate faster than natural fibers. The demand for low-cost clothing has pushed retailers to use synthetic materials more, perpetuating the cycle of climate change and driving up the prices of natural materials like cotton, silk, and wool.

The production of textiles has drastically increased over the years, with a significant portion being made from plastic and fossil fuels. This has led to a surge in the production of polyester, which has tripled in the past two decades, surpassing all other types of textile materials. The rise of online shopping and fast fashion has changed consumer expectations, with people now expecting cheaper clothing that can easily be replaced if needed. The Australian fashion industry is facing challenges due to the impending removal of clothing import tariffs, making it difficult for local manufacturers to compete with lower-priced polyester imports.

Natural fibers like wool, linen, cotton, and silk are also under threat due to climate change. Climate scientist turned wool farmer Nan Bray has witnessed firsthand the impact of El Nino and La Nina weather patterns on the quality of wool. Global wool production has decreased over the years, while cotton production is also expected to decline due to extreme weather conditions affecting crop quality. The rising prices of natural materials like silk and linen are posing challenges for businesses, forcing some to consider moving manufacturing abroad in order to reduce costs.

The poor quality of secondhand clothing being donated to recycling warehouses like Uturn Recycled Fashion is a reflection of the overall decline in the quality of clothing being produced. Fast fashion items are often seen as disposable due to their low cost and poor quality, leading to an increase in clothing waste. Australian consumers buy an average of 52 items of clothing a year, throwing away 23 kilos of clothing annually. Fashion designer Jordan Gorgos emphasizes the need for more transparency in the industry regarding fabric composition and manufacturing processes, as well as the importance of considering affordability and wearability when purchasing clothing.

The impact of climate change on the fashion industry could threaten billions of dollars in apparel exports by 2030. It is crucial for consumers to understand the environmental implications of their purchasing choices and to support sustainable and ethical practices in the fashion industry. Australian fashion brands are increasingly embracing recycled, renewable, and sustainable manufacturing methods, but greater investment and support are needed to drive this shift towards more environmentally friendly practices. By prioritizing quality over quantity, consumers can help reduce the demand for fast fashion and support a more sustainable future for the fashion industry.

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