Thailand has been named the ‘destination of the year’ for 2025 by Travel + Leisure, recognizing the country’s rich cultural heritage, culinary scene, and blend of tradition with modern innovation. The country has unofficially been rebranded as The Land of Moo Deng, thanks to the adorable pygmy hippopotamus at the Khao Kheow Open Zoo in Si Racha, who has garnered attention from fans around the world. Jacqui Gifford, Editor-in-Chief of Travel + Leisure, expressed excitement about recognizing Thailand as the destination of the year, highlighting the diverse experiences the country offers visitors, from culinary adventures to luxurious hospitality.
Thailand becomes the tenth country to receive the annual title, following previous winners like Italy, Japan, and Costa Rica. Jeninne Lee-St. John, Editor-in-Chief of Travel + Leisure Southeast Asia, noted the stark contrasts in Thailand, such as the recent legalization of marijuana and same-sex marriage in a predominantly Buddhist and traditional society. She praised the country for its luxury hotels at affordable prices, as well as the warm hospitality found even in humble homes. Lee-St. John admitted that Bangkok may not appeal to everyone at first, but once understood, it becomes an irresistible destination due to the Thai concept of “kreng jai” and delicious dishes like krapow gai.
The upcoming season of HBO’s “The White Lotus” will take place on the island of Koh Samui, a popular destination for honeymooners and romantic getaways. Previous seasons of the show have highlighted locations like Maui and Sicily in vivid detail. Lee-St. John mentioned the gradual unveiling of Thailand’s treasures, whether exploring the mountainous north or the southern shores along the Andaman Sea. She emphasized the country’s creativity in the art, food, and hospitality scenes, making it challenging to decide where to go and what to experience.
Overall, Thailand’s recognition as the destination of the year for 2025 showcases its unique blend of culture, culinary offerings, and hospitality. The country’s diverse attractions, from bustling cities like Bangkok to serene island getaways, offer something for every type of traveler. With the spotlight now on Thailand, it is likely to attract even more visitors eager to experience its charms firsthand. The honor from Travel + Leisure is a testament to the country’s enduring appeal and its ability to surprise and delight visitors with its mix of tradition and innovation.
