Business school students at the University of California, Berkeley are learning about the strategic business practices of Taylor Swift in a course called Artistry and Entrepreneurship: Taylor’s Version. Students are studying the “Swift Effect” and how she has built an empire through strategic branding and loyal customer engagement. This course is part of a larger trend at universities nationwide, including Harvard and Stanford, where classes on Taylor Swift are being offered in various departments such as English, political science, and gender studies. The syllabus includes lessons on Swift’s successes, failures, and legal battles such as her fight to regain control of her master recordings.
Students at UC Berkeley are not only gaining insights into the music industry but also into broader topics such as artist rights and ticketing legislation. The impact of Taylor Swift’s career on the economy and the legal landscape is being explored, providing students with a unique perspective on the intersection of artistry and entrepreneurship. Many students in the class have personal connections to Taylor Swift, including attending her concerts with their families, which adds a personal dimension to their studies. The course is inspiring students to think bigger and take more creative risks in their own careers, with some believing that they can climb the corporate ladder and achieve their goals with determination and creativity.
The course at UC Berkeley goes beyond just studying Taylor Swift as a celebrity; it delves into the strategic decisions she has made to build her brand and empire. Students are learning valuable lessons in loyalty, branding, and customer engagement from Swift’s career, which has had a significant impact on the music industry and beyond. By analyzing the “Swift Effect,” students are gaining insights into the complexities of the music business and the broader implications of artist rights and industry regulations. The course is preparing students to think critically about the intersection of artistry and entrepreneurship and to consider how they can apply these lessons to their own careers.
Taylor Swift’s career has been a source of inspiration for many students taking the course, who see her as a fearless and creative entrepreneur. By studying her strategic decisions and the risks she has taken throughout her career, students are learning to think outside the box and pursue their own goals with determination and creativity. The impact of Taylor Swift’s career on the economy and the legal landscape is prompting students to consider the broader implications of their own career choices and the importance of taking creative risks to achieve success. Through the study of Taylor Swift’s career, students are gaining valuable insights into the power of branding, loyalty, and customer engagement in building a successful business empire.
As universities nationwide begin offering classes on Taylor Swift and the “Swift Effect,” students are gaining a deeper understanding of the complexities of the music industry and the impact of artists on the economy and legal landscape. By studying Taylor Swift’s career, students are learning valuable lessons in branding, loyalty, and customer engagement that can be applied to their own careers. The course at UC Berkeley is inspiring students to think bigger and take more creative risks in their careers, with many seeing Taylor Swift as a role model for achieving success through determination and creativity. The study of Taylor Swift’s career is providing students with a unique perspective on the intersection of artistry and entrepreneurship and the power of strategic decision-making in building a successful business empire.
