McDonald’s and Krispy Kreme have announced a new collaboration that will bring three popular Krispy Kreme doughnuts to participating McDonald’s locations across the U.S. The partnership follows a successful pilot in Kentucky and is expected to be fully rolled out by the end of 2026. Collaborations between franchise brands can provide increased exposure and attract new audiences, but they also come with risks such as alienating loyal fans and diluting brand identity.
It appears that Krispy Kreme stands to gain the most from this partnership, as McDonald’s significantly outnumbers them in terms of locations. With over 13,500 McDonald’s in the U.S. compared to less than 400 Krispy Kreme stores, the doughnut chain will benefit from the increased reach and distribution facilitated by McDonald’s network. However, ensuring that the supply chain and logistics can meet the demand will be a challenge, leading to a phased rollout plan over the next two-and-a-half years.
The partnership will also benefit McDonald’s by providing them with exclusive rights to offer Krispy Kreme doughnuts in their locations, offering customers a new option on the menu, especially during breakfast hours. This comes at a time when McDonald’s is facing competition in the coffee and bakery market and criticism over menu prices. Krispy Kreme’s demographic, which includes customers with higher disposable income and a female-focused audience, could potentially drive more customers to McDonald’s restaurants.
Following the joint statement, Krispy Kreme’s stock price surged by 29%, while McDonald’s stock remained stable. The collaboration has generated excitement, with Krispy Kreme even hosting a giveaway on the day of the announcement. Both brands will be looking forward to the potential success and increased sales that this partnership could bring. By expanding their reach and offering new products, McDonald’s and Krispy Kreme hope to satisfy customers and create a successful venture together in the competitive world of fast food and baked goods.
