Campbell’s third-annual State of the Sides report reveals that Americans have a strong preference for Thanksgiving side dishes over the traditional turkey. Over 55% of participants stated that they would rather fill their plates with sides, with nearly 40% admitting they would be satisfied with a plate of just side dishes and no turkey at all. This trend highlights the growing importance of side dishes in the Thanksgiving meal.
The report also indicates that Americans find more joy in cooking side dishes than preparing the turkey, with 60% of respondents expressing a preference for making sides. This reaffirms the idea that side dishes are the true stars of the Thanksgiving dinner. This shift in preference has been consistent over the past three years, with side dishes consistently being chosen as the favorite part of the meal in Campbell’s State of the Sides reports.
Gen Z is also on board with this trend, with 38% of 18 to 25-year-olds making seven or more sides for their Thanksgiving table. The report also highlights the flavors preferred by Americans during the holiday season, with creamy and cheesy flavors being highly desired. Mac and cheese, in particular, is a favorite among Gen Z, with 45% stating it is their preferred side dish each year.
Despite the popularity of side dishes, certain traditional favorites still reign supreme. Stuffing, also known as dressing, has been named the top side dish in 2024, moving up from second place the previous year. Mashed potatoes, last year’s first-place winner, has been bumped down to second place, highlighting the enduring appeal of these comfort classics. Sweet potatoes have also risen in popularity, moving up to third place from fourth place in 2023.
Green bean casserole has made a significant jump in the rankings, moving from fifth place to fourth this year. The dish is a popular choice at Thanksgiving tables in the Midwest, being served at 62% of gatherings. While mac and cheese remains a beloved comfort food, its popularity as a Thanksgiving side dish has slightly declined, dropping from third place to fifth in 2024. However, it continues to be enjoyed year-round by 54% of Americans.
Overall, Campbell’s State of the Sides report highlights the enduring love and passion Americans have for Thanksgiving side dishes. The trend of preferring sides over the traditional turkey has been evident for the past three years, with side dishes consistently being chosen as the favorite part of the meal. This preference is reflected in the increased focus on side dish preparation and the desire for creamy and cheesy flavors during the holiday season. Traditional favorites like stuffing, mashed potatoes, and sweet potatoes continue to hold strong in the rankings, while newcomers like green bean casserole and mac and cheese also make an appearance as popular choices for Thanksgiving dinner tables.
