A recent survey by Campaign Now has found that there is a large number of unregistered likely Republican voters in Wisconsin and Michigan who are interested in getting registered in time for the November elections. About 62% of respondents expressed interest in participating in the 2024 election, with 25% indicating that they would like assistance in getting registered. Campaign Now believes that engaging these potential voters should be a priority for conservative campaigns, the Republican Party, and similar public policy organizations.
According to the survey, there is an estimated unregistered, likely GOP-aligned citizen cohort of approximately 3 million in the top 5 presidential swing states. This includes 311,206 unregistered, likely Republican voters in Wisconsin and 581,173 unregistered, likely Republican voters in Michigan. These numbers suggest that there are enough potential voters to swing Wisconsin and Michigan to former President Trump in the upcoming election.
In the 2020 election, Trump lost Wisconsin to President Biden by just over 22,000 votes and lost Michigan by about 154,000 votes. Campaign Now’s John Connors noted that the majority of unregistered likely Republicans have been busy with work and family responsibilities, while others do not trust their local election officials. This group of potential voters has been described as one of the toughest to reach due to their apathy and mistrust towards the political and electoral process.
Despite the challenges of reaching these unregistered likely Republican voters, the survey revealed that 62% of respondents expressed a desire to vote in the 2024 presidential election. However, a significant portion of them indicated little to no interest in seeking the help required to register. Connors emphasized the importance of not giving up on these potential voters, noting that it can be a worthwhile investment to engage and register them. Once registered, voter turnout among this group is typically over 93%.
Campaign Now acknowledged that the survey sample size was small, with 300 completed surveys out of the 15,000 unregistered non-voters contacted in Wisconsin and Michigan. Among these responses, only a subset of 162 individuals admitted to being unregistered likely Republicans. Despite the limitations of the survey size, Campaign Now believes that engaging and registering these potential voters could have a significant impact on future elections, particularly in swing states like Wisconsin and Michigan.
