Mayonnaise has become a divisive condiment when it comes to hot dogs, with 19% of Americans preferring to top their hot dogs with mayo, according to a survey conducted by various organizations. Despite the popularity of mayo on hot dogs, there was a lack of representation for this preference. This prompted Hellman’s to develop a new “small, but mighty” invention to cater to mayo enthusiasts who enjoy the creamy condiment on their hot dogs. The company’s innovation aims to provide a solution for those who have been missing out on this condiment option for their hot dogs.
Mayo can be elevated by blending it with various ingredients such as sriracha, chipotle, jalapeños, or barbecue sauce to add a spicy or sweet kick to your hot dog. The condiment can also be mixed with kimchi, sesame oil, rice vinegar, soy sauce, honey, and garlic to create a kimchi-sesame hot dog. Additionally, combining mayo with ketchup, relish, and other classic ingredients can result in a dressing that resembles Thousand Island dressing. Mayo enthusiasts have taken to the internet to express their love for putting mayo on hot dogs, with some even bringing their own mayo to places where it’s not readily available.
A TikTok user posted a video expressing her disappointment over Costco not offering mayo at their hot dog bar. The post garnered mixed reactions, with some expressing shock at the use of mayo on hot dogs and others being on board with the idea. Following this, Hellman’s teased the idea of a pocket-sized, refillable mini mayo dispenser that could cater to those who want to enjoy mayo on their hot dogs even in places where it’s not provided as a condiment option. While it’s not confirmed whether the innovation is in the works, Hellman’s has shown interest in developing the mini mayo dispenser to support mayo-on-dog lovers everywhere.
In response to a Reddit thread discussing the absence of mayo at Costco hot dog bars, Hellman’s took to Instagram to tease the idea of the mini mayo dispenser. The company acknowledged the passion of mayo fans and the lengths they are willing to go to include Hellman’s in their favorite meals. Chris Symmes, Hellman’s Head of Marketing, expressed the brand’s commitment to ensuring that everyone can enjoy mayo on their hot dogs, everywhere. The mini mayo dispenser initiative reflects Hellman’s dedication to catering to the preferences of mayo enthusiasts who have been longing for this condiment option for their hot dogs.
