In January of last year, new car registrations for the Stellantis group in Europe (EU, UK, and EFTA countries) increased by 15% to 162,525 units. This information comes from the monthly report released by Acea, the association of European vehicle manufacturers. The market share of the Franco-Italian group is now at 18% (up from 17.2% in the same month of 2023). Among the group’s brands, Peugeot saw a 22.8% increase, Opel/Vauxhall a 35.3% increase, Alfa Romeo a 13.7% increase, while Fiat decreased by 7.5% and DS by 6%.
In addition to Stellantis, other major automakers also saw changes in their new car registrations in Europe. BMW experienced a 29.7% increase, Nissan a 38% increase, and Tesla had a significant 86.3% increase. However, Mercedes-Benz saw a decrease of 10.6% and Renault a decrease of 2.1%. Overall, the European market saw 1,015,381 new car registrations in January, which is an 11.5% increase compared to the same month in 2023, according to Acea’s data.
The positive performance of Stellantis in January can be attributed to the strong increases in registrations for several of its brands. Peugeot, Opel/Vauxhall, and Alfa Romeo all saw significant growth, contributing to the overall increase for the group. On the other hand, Fiat and DS experienced some declines in new car registrations during that month. The overall market share for Stellantis also increased, indicating a growing presence in the European automotive market.
For other automakers, the trends were mixed in terms of new car registrations in Europe. While BMW, Nissan, and Tesla saw strong growth in January, Mercedes-Benz and Renault faced decreases in registrations. These changes may reflect shifting consumer preferences, market conditions, or the impact of external factors on different brands. Despite the varying results among automakers, the overall market saw a double-digit increase in new car registrations, pointing to a positive start to the year.
Looking ahead, Stellantis and other automakers will continue to monitor market trends and consumer demand to adjust their strategies accordingly. The automotive industry is constantly evolving, with technological advancements, regulatory changes, and shifting consumer preferences influencing the market landscape. By staying responsive to these dynamics, automakers can position themselves for success in a competitive and rapidly changing environment. The strong performance of Stellantis in January underscores the importance of adapting to market conditions and meeting the needs of customers to drive growth and maintain a strong market position.
