The recent Skift Global Forum featured some of the most powerful individuals in the travel industry, many of whom were profiled in the Skift Power Rankings. In a discussion on the Skift Travel Podcast, Editor-in-Chief Sarah Kopit, Head of Research Seth Borko, Airlines Editor Gordon Smith, and Senior Hospitality Editor Sean O’Neill explored the topic of power and influence in the travel sector. The episode delved into the process behind determining which travel executives wield the most power and how this was measured.
The process of measuring power was described as challenging, as it goes beyond just looking at financial metrics like revenue or market cap. The rankings were based on three main criteria: a financial score (based on company size and success), a company track record score (based on achievements and performance), and an industry authority score (based on influence, gravitas, and media coverage). Intangible qualities like charisma and presence were also recognized as significant factors in assessing power, acknowledging that some leaders hold influence in ways that are hard to quantify.
The rankings were a collaborative effort between teams at Skift, utilizing data analysis and journalistic expertise to weigh different factors and arrive at the final list. The discussion highlighted that power comes in different forms and can be acquired and applied in various ways, showcasing diversity in leadership styles and influence within the travel industry. The methodology behind creating the power ranking list was structured, data-driven, and not arbitrary, with a focus on balancing quantitative metrics with subjective insights from industry experts.
The challenge of quantifying power was emphasized throughout the episode, as traditional metrics often fall short in capturing the true influence of certain leaders. The importance of intangible qualities like clout and gravitas was emphasized, as they play a significant role in determining an individual’s level of power and influence within the industry. The collaboration between data analysts and journalists helped to ensure that the rankings were comprehensive and took into account a variety of factors.
Overall, the discussion provided insights into the complexities of measuring power and influence in the travel industry. By considering a diverse range of factors, including financial success, company track record, industry authority, and intangible qualities, Skift was able to create a comprehensive power ranking list that highlighted the diverse approaches to leadership and influence within the sector. The episode served as a deep dive into the methodology and considerations behind determining which travel executives hold the most power and influence in the industry.
