Skift Elevate is an initiative launched by Skift to empower underrepresented voices within the travel industry. It aims to promote diversity and inclusivity in the sector, recognizing that this is not just a moral issue but also a business imperative. The initiative reflects Skift’s vision of a future where the travel industry thrives and becomes more equitable by fostering collaboration and innovation to tackle challenges beyond traditional business boundaries.
The inaugural Skift Elevate event took place at Skift’s Global Forum in New York alongside the debut of Skift’s Generation Next: The Women Shaping Travel’s Future list. The event brought together prominent women from the travel industry to discuss critical topics such as gender equity, leadership development, and inclusivity in the workplace. Through these conversations, Skift aims to set a new benchmark for responsible travel that benefits both businesses and the communities they serve, driving meaningful collective action across the industry.
Industry leaders like Alessandra Alonso, Zina Bencheikh, and Shannon Knapp shared insights on empowering women’s voices and strengthening leadership pathways at the Skift Elevate event. The discussions were both inspiring and practical, providing attendees with actionable strategies to support the next generation of women leaders. Skift Elevate aims to catalyze important discussions around creating a more diverse leadership pipeline and encouraging participants to drive change within their organizations, sparking lasting, systemic change in the industry.
Skift Elevate is not just about one event or a single moment but about bringing about lasting transformation in the travel industry. The initiative invites everyone, from senior executives to emerging talent, to be part of this change and drive a more inclusive industry. Over the coming months, Skift plans to expand the Elevate program through a series of event activations, content initiatives, and industry partnerships to spread the message to stakeholders across the industry. Those interested in getting involved in Skift Elevate can reach out to the organization via email for more information.
Overall, Skift Elevate is a movement within the travel industry to empower underrepresented voices, promote diversity, and foster inclusivity. By launching this initiative, Skift aims to drive meaningful collective action, set a new benchmark for responsible travel, and support the next generation of women leaders in the industry. Through events, discussions, and partnerships, Skift Elevate seeks to bring about lasting systemic change in the industry, inviting all industry participants to be part of this transformation towards a more equitable and thriving travel sector.
