The highly-anticipated chicken Big Mac will be making its debut in the US, including select outlets in NYC, beginning October 10. McDonald’s USA is excited to introduce the Chicken Big Mac as a new twist on one of their most iconic menu items, featuring two tempura battered chicken patties instead of the traditional beef patties. This new sandwich will also include the signature Big Mac sauce, pickles, shredded lettuce, and American cheese between three sesame buns.
McDonald’s is banking on the success of the Chicken Big Mac in other countries such as Ireland and the UK, where it became their most popular launch ever and sold out just ten days after its debut. This isn’t the first time the sandwich has been introduced in the US, as a dry run was conducted at some Miami outlets in 2022. The fast-food chain has been focusing more on chicken to boost sales and compete with other fast-food restaurants. McDonald’s CEO Chris Kempczinski mentioned that chicken sales are now comparable to beef sales at the restaurant.
With the introduction of the Chicken Big Mac in the US, McDonald’s hopes to attract a whole new generation of fans while paying tribute to one of their classic menu items. The new sandwich retains the familiar Big Mac components but replaces the beef patties with chicken, providing a different and exciting flavor profile for customers to enjoy. The chain’s Chief Marketing and Customer Experience Officer, Tariq Hassan, believes that this new offering will be well-received by American consumers.
The Chicken Big Mac is created with two tempura battered chicken patties, Big Mac sauce, pickles, shredded lettuce, and American cheese sandwiched between three sesame seed buns. McDonald’s has been focusing on expanding its chicken offerings to cater to changing consumer preferences and boost sales. By introducing the Chicken Big Mac in the US market, the fast-food giant hopes to replicate the success it has seen in other countries and capitalize on the popularity of this unique sandwich.
Following successful debuts in other countries, McDonald’s is now bringing the Chicken Big Mac to the US for a limited time at select outlets, including locations in NYC. The sandwich has garnered attention for its innovative take on the classic Big Mac, featuring chicken patties instead of beef. With the ongoing trend of consumers opting for white meat over beef, McDonald’s is aiming to appeal to a broader audience by introducing new and exciting chicken-based menu items.
Overall, the introduction of the Chicken Big Mac in the US marks a significant step for McDonald’s in expanding its menu offerings and catering to evolving consumer preferences. By leveraging the popularity of this unique sandwich from other countries, the fast-food chain hopes to attract new customers and boost sales. With the rise of chicken consumption and the success of chicken-based products in the fast-food industry, McDonald’s is strategically positioning itself to capitalize on this trend with the launch of the Chicken Big Mac in the US market.
