A retail chain in China has garnered attention for hiring real women as human “mannequins” to model clothing while walking on treadmills. The purpose of using humans instead of traditional mannequins is to allow customers to see how the garments fit and move on a person. The unique display was captured in a viral video that has since amassed 8 million views. People passing by the storefront in the mall were surprised and intrigued by the unconventional presentation of the clothing.
The human “mannequins” were seen walking on moving catwalks placed outside a designer clothing store at an unspecified mall in China. The sight of the women striding on the treadmill-like contraptions captured the attention of onlookers, who stopped to watch the display. Some observers commented that the continuous walking not only showcased the clothing but also helped the models stay fit as a bonus. The automated-runway models received mixed reactions from commenters, some of whom saw the job as an interesting and unique way to earn money while maintaining physical fitness.
While some viewers found the concept of real-life mannequin models to be reminiscent of futuristic dystopian scenarios, others pointed out the historical precedent of using live models to showcase clothing. In the past, department stores in the US utilized employees to walk around displaying clothing for sale, allowing clients to see different styles and how the clothing looked on a person. The human “mannequins” in China’s retail chain may be a modern twist on this traditional practice, combining technology with a retro concept.
The use of humans as mannequins in a retail setting raises questions about the nature of work in an increasingly automated world. While many jobs are being replaced by machines and robots, the decision to employ real women as models on treadmills brings a human touch to the fashion industry. Commenters had varying opinions on the job, with some questioning the need for such a position and others appreciating the unique and interactive presentation of the clothing. Overall, the use of human “mannequins” in this context offers a new perspective on the intersection of technology, fashion, and retail.
In summary, a Chinese retail chain has gained attention for using real women as human “mannequins” to model clothing on treadmills outside a designer store in a mall. The viral video showcasing the unusual display has garnered millions of views, with viewers and commenters expressing mixed reactions to the concept. While some see the use of human “mannequins” as a nod to retro fashion practices, others view it as a modern twist on the traditional role of live models in showcasing clothing. The employment of real people as models in a retail setting presents a unique approach to engaging customers and bringing a human touch to the fashion industry, amidst the backdrop of increasing automation in various sectors.
