The ad from Asics featuring actor Brian Cox promotes taking a break from being tied to a desk for the sake of mental health. In the ad, Cox urges workers to get away from their desks and prioritize exercise. The ad also seems to take a subtle jab at Amazon for offering free fruit and wellness perks in exchange for employees sacrificing their mental health. Amazon is known for providing free bananas to employees and the public from stands on its Seattle headquarters campus.
The Asics ad highlights the importance of taking a 15-minute break from work for physical and mental well-being. The brand emphasizes the benefits of regular movement breaks, such as increased confidence, productivity, and decreased stress and anxiety. Asics has even set up a dedicated website with resources and guidance on how to incorporate desk breaks into daily work routines. The brand also encourages individuals to share images of their empty desks on social media to promote the movement.
The ad appears to be a criticism of Amazon’s workplace practices, noting that some employees may be sacrificing their mental health for free fruit and wellness perks. The mention of “Banana, anyone?” in the ad seems to mock Amazon’s practice of handing out free bananas to employees. The Asics ad suggests that prioritizing mental and physical health should be a higher priority than superficial perks offered by companies like Amazon. The ad encourages individuals to take control of their well-being by incorporating exercise and movement breaks into their daily routines.
Amazon has been well-known for providing free bananas to employees and the public as a healthy snack option. The company’s “Banistas” have been handing out free fruit at stands located on the headquarters campus since 2015. Amazon views bananas as a healthy snack with eco-friendly packaging since they are compostable. While the Asics ad may criticize Amazon’s workplace culture, the company’s free fruit program has been a popular perk among employees and visitors.
Asics hopes to inspire individuals to prioritize their health by taking regular breaks from sitting at their desks. The brand’s ad featuring Brian Cox conveys a message urging workers to step away from their desks and engage in physical activity for the betterment of their mental and physical well-being. By encouraging individuals to take movement breaks and share their experiences on social media, Asics aims to start a movement towards healthier workplace practices. The juxtaposition of empty desks in the workplace in the ad may prompt larger conversations about work-life balance and self-care in corporate settings.
Overall, the Asics ad featuring Brian Cox sends a strong message about the importance of prioritizing mental and physical health in the workplace. By urging individuals to step away from their desks and incorporate movement breaks into their daily routines, the ad promotes a healthier work environment. While the ad may subtly reference Amazon’s workplace practices, it ultimately serves as a reminder for everyone to prioritize their well-being over superficial perks. Asics’ initiative to encourage individuals to share their experiences on social media may inspire positive changes in workplace culture and attitudes towards health and wellness.
