Shake Shack is offering free Chicken Shack sandwiches in April with a minimum $10 purchase on Sundays, the day Chick-fil-A is closed. The sandwich is made with crispy white-meat chicken breast, pickles, lettuce, and mayo, all antibiotic-free. This promotion seems to be a response to Chick-fil-A’s recent decision to switch to poultry containing “No Antibiotics Important to Human Medicine,” citing supply chain efficiency as the reason for the change. Chick-fil-A had been serving antibiotic-free chicken for a decade before this policy change.
According to Shake Shack, not everyone can say they offer antibiotic-free chicken, in a subtle jab at Chick-fil-A’s recent policy change. The line appears to be a playful dig at the Georgia-based fast-food chain without directly naming them. The promotion has sparked a debate among foodies over which chicken sandwich they prefer between Shake Shack and Chick-fil-A. Shake Shack customers can get their free sandwich by visiting a store or entering a code on the app.
Chick-fil-A’s decision to change their antibiotic-free chicken policy was made to ensure they could continue serving high-quality chicken while meeting customer expectations. The chain had made the switch to antibiotic-free chicken a decade ago, with all restaurants serving it by 2019. The move to switch once again to poultry containing antibiotics only used for animals in sickness is due to concerns about the availability of high-quality chicken that meets their standards.
People on social media have shared their opinions on Shake Shack and Chick-fil-A chicken sandwiches, with some preferring one over the other. Shake Shack’s playful promotion aiming at competing with Chick-fil-A has sparked a friendly debate among fast-food enthusiasts. The free Chicken Shack sandwiches are available with a minimum $10 purchase, allowing customers to enjoy the antibiotic-free chicken sandwich without paying for it on Sundays.
Overall, Shake Shack appears to be using their free Chicken Shack sandwich promotion to poke fun at Chick-fil-A’s recent policy change regarding antibiotic-free chicken. While Chick-fil-A made the decision to switch to poultry containing animal antibiotics only used in sickness due to supply chain concerns, Shake Shack continues to offer antibiotic-free chicken with their free sandwich promotion on Sundays. The playful competition between the two fast-food chains has resonated with foodies and sparked a debate over which chicken sandwich they prefer.
