Startups often face immense challenges when it comes to integrating sustainability into their operations, but it is becoming increasingly apparent that sustainability is essential for business success. From cost savings to increased competitiveness, there are numerous benefits associated with implementing sustainable practices. Liat Lachish Levy, CEO of ChickP, a company pioneering 90% pure chickpea protein isolate, is leading the way in creating sustainable and quality food products. Despite warnings of a backlash against sustainability, the demand for information on a company’s impact beyond its products and services remains high among investors, regulators, and consumers.
Compared to established businesses, startups have the advantage of being able to build sustainability into their operations from the ground up. While this may seem overwhelming, even small acts can set a strong foundation for sustainability in the long run. The integration of ESG (environmental, social, and governance) priorities is becoming a business imperative, with sustainability strategies ultimately leading to cost savings, higher productivity, stronger competitiveness, lower risks, and increased resilience. It is crucial for startups to prioritize sustainability as they navigate the complex regulatory landscape and focus on raising funds, attracting customers, and building a team.
To get started on their sustainability journey, startups can take six key steps. First, they should establish a strong business foundation by defining their vision, values, and guiding principles. It is essential that sustainability efforts align with the company’s corporate vision and are rooted in strong governance and business practices. Next, startups should pick their focus areas by engaging with customers, considering the sustainability benefits of their products, and familiarizing themselves with relevant regulations and international guidelines. Defining goals and creating a plan to achieve them is crucial, with a focus on setting clear short-, medium-, and long-term objectives.
Appointing a sustainability point person to lead efforts and track progress is essential for ensuring that sustainability goals are met. This individual should communicate with stakeholders, integrate sustainability priorities into internal messaging, and ensure that data is regularly updated and accessible. Measurement and documentation are key aspects of a successful sustainability strategy, as what is not measured does not exist in the eyes of stakeholders. Developing a robust system for measuring and recording ESG-related data from the beginning will make it easier to disclose information and track performance. Lastly, startups should be prepared to evolve their strategies as they grow, understanding that sustainability is a continuous process that requires small steps along the way to meaningful impact.
Overall, the integration of sustainability into business operations is crucial for startups looking to establish themselves as socially and environmentally responsible companies. By following these six steps and prioritizing sustainability from the outset, startups can create a strong foundation for long-term success and positive impact. Liat Lachish Levy and ChickP serve as an example of how startups can lead the way in pioneering sustainable and quality food products in today’s competitive business landscape.
