Serena Williams has launched her own makeup line called Wyn, named after herself and designed for on-the-go women like herself. The makeup line is focused on providing long-lasting hydration and is made to cater to darker skin tones. The products in the Wyn lineup are infused with the “Truly Unstoppable Hydra Complex,” which promises up to 72 hours of hydration after application. The range includes complexion shades across five color families, with products like the Featuring You Hydrating Skin Enhancing Tint SPF 30 and the Nothing To See Soft Matte Creamy Concealer.
The Wyn collection also includes products for lips and eyes, with lip products like the MVP: Most Versatile Pigment Multifunction Lip & Cheek Color and Word Of Mouth Max Comfort Matte Lipstick. For the eyes, there are two types of eyeliner and Big Vision Lengthening & Defining Tubing Mascara, all available in the shade “Focus Black.” The makeup line features empowering shade names like “Momentum,” “Achieve,” and “Strength,” and is priced affordably, with products ranging from $18 to $29.
The packaging of Wyn is inspired by the tennis world that Williams dominated, with shades reminiscent of her autographed Wilson balls. The makeup line is created to provide makeup that can be moved in, perfect for women with busy lifestyles. Williams, as a businesswoman, venture capitalist, and mother of two, understands the need for makeup that doesn’t require constant touch-ups and works to improve the skin even after the pigment has worn off.
Wyn is available at Ulta Beauty and online at WynBeauty, featuring a tightly edited collection of 10 products. The brand stands out for catering to darker skin tones and offering inclusive shade ranges. Williams’s makeup line stands apart from others by focusing on long-lasting hydration and products that women can rely on to keep them looking their best in any situation.
Overall, Serena Williams’s Wyn makeup line is a reflection of her own sense of style, combining empowerment with practicality. The makeup products are designed to cater to women on the go, providing hydration and long-lasting wear. With its empowering shade names and tennis-inspired packaging, Wyn represents Williams’s commitment to creating a makeup line that is inclusive, high-quality, and suitable for all women looking for makeup that can keep up with their busy lives.
