Comedian Jerry Seinfeld’s upcoming Netflix comedy, “Unfrosted,” will be featured at this weekend’s IndyCar race at Long Beach. Rookie driver Linus Lundqvist will drive a car painted to look like a Pop-Tart as a promotion for the movie, with Chip Ganassi Racing’s No. 8 car painted in the texture of an unfrosted Pop-Tart. The partnership is in collaboration with Ganassi sponsor American Legion and is aimed at promoting the movie’s release on May 3. Seinfeld, who stars in the movie, had previously expressed his interest in creating a movie about the cultural significance of Pop-Tarts in the mid-60s Battle Creek, Michigan.
Seinfeld expressed his excitement about the partnership and the movie’s logo being featured on an IndyCar entry, stating, “Making a movie about Pop-Tarts has led to so many wonderful, unexpected surprises.” The American Legion, which signed off on the promotion as part of its “Be the One” mission to support American veterans, sees this collaboration as an opportunity to raise awareness about mental health issues and suicide prevention. The organization believes that humor, like that found in Seinfeld’s comedy, can be therapeutic for those battling mental health issues, and this partnership aligns with their efforts to destigmatize seeking help for veterans and prevent veteran suicide.
Dean Kessel, chief marketing officer of The American Legion, expressed gratitude for the partnership with Seinfeld, “Unfrosted,” and Netflix, noting that it provides an opportunity to introduce their organization’s work to a new audience within the entertainment community and the general public. The organization’s “Be The One” platform focuses on destigmatizing mental health treatment for veterans, encouraging them to seek help when needed, and preventing suicide among veterans. The collaboration with the “Unfrosted” project aligns well with these efforts and aims to support veterans in need.
The movie “Unfrosted,” which marks Seinfeld’s directorial debut, features a star-studded cast including Jim Gaffigan, Melissa McCarthy, Amy Schumer, Hugh Grant, James Marsden, Bill Burr, Fred Armisen, and Dan Levy. The film tells the tale of 1963 Michigan, the year before Pop-Tarts were introduced and became a staple in grocery stores. Seinfeld co-wrote the movie, showcasing his comedic talents in both writing and acting. The partnership with Chip Ganassi Racing, American Legion, and IndyCar represents a unique and creative way to promote the film and raise awareness about important issues such as mental health and veteran suicide.
The collaboration between Jerry Seinfeld’s upcoming Netflix comedy, “Unfrosted,” and Chip Ganassi Racing’s No. 8 car at the upcoming IndyCar race at Long Beach is a result of the shared vision and support from various partners. Seinfeld’s interest in exploring the cultural significance of Pop-Tarts in the mid-60s has led to the creation of a comedy film that not only entertains but also sheds light on important issues such as mental health and suicide prevention. The promotion of the movie through an IndyCar partnership is a creative way to reach new audiences and raise awareness about the work of organizations like The American Legion in supporting veterans and addressing mental health challenges.
