Seattle-based startup Logic, co-founded by Steve Krenzel and Jess Garms, has raised $4.3 million in funding to help companies integrate AI into their workflows using existing internal knowledge and business documents. The founders, with over four decades of combined tech industry experience, are working with initial clients in industries such as e-commerce and logistics. Investors in the company include Founders’ Co-op, Audacious, Ali Partovi’s Neo, current and former Brex executives, Convoy co-founder Dan Lewis, and others. The goal of Logic is to make reliable AI-powered business automations easy for anyone to create.
Logic allows companies to upload documents that define business requirements and processes, which are then analyzed to create APIs powered by large language models (LLMs). These APIs can then be used to automate processes described in the documents, eliminating the need for extensive engineering resources. The startup aims to simplify the process of automating internal processes by providing LLM-powered systems that can be controlled with natural language. The platform also allows non-engineers to edit and modify these documents with confidence, making it accessible to domain experts across various industries.
The company wants to be the central repository for all business logic, focusing on use cases that involve easily repeatable business actions. They are avoiding multi-step agentic workflows and instead concentrating on applications that can be reliably automated without human intervention. Krenzel highlighted other LLM-powered tools from tech giants and startups, such as Salesforce’s Einstein products and Writer.com, as examples of similar automation tools in the market. Logic’s rapid fundraising success was attributed to the combination of a large market opportunity, favorable industry trends, and the experienced founding team.
Krenzel and Garms have extensive backgrounds in the tech industry, working at companies like Brex, Lyft, Salesforce, Twitter, and Convoy before founding Logic. They previously collaborated at Salesforce, Twitter, and various other startups before coming together to launch Logic. The startup, which currently has four employees, recently moved into a new office in Seattle’s Pioneer Square neighborhood. The team’s strong camaraderie and shared passion for working together have led them to choose to work from the office every day, creating a positive and collaborative work environment.
Overall, Logic is focused on simplifying the process of integrating AI into business workflows by leveraging internal knowledge and documents to create AI-powered automations. The company’s platform enables users to convert business documents into APIs powered by LLMs, allowing for easy automation of internal processes without the need for extensive coding. With a team of experienced founders and investors backing them, Logic is well-positioned to make waves in the AI integration space and help businesses across various industries streamline their operations.
