Samsung has been heavily promoting its Galaxy S24 range of smartphones since their launch in late January 2024, with special offers, discounts, and bundled deals. The 2024 Galaxy S24 family has been more successful than the previous year’s Galaxy S23, with global sales increasing by eight percent and sales in key territories like the UK, France, Germany, US, and South Korea showing significant growth.
Samsung has offered various special deals to entice consumers to purchase the S24 handsets, including exclusive colors for pre-orders, free upgrades to higher storage tiers, vouchers for free Galaxy Buds, and discounts on Galaxy Wear smartwatches. Generous trade-in offers are also available through retailers and network providers, with trade-in values ranging from $150 to $1000 depending on the model and retailer.
Bundle offers are another way Samsung is promoting the Galaxy S24 family, with deals like receiving a free Galaxy S24 or S24 Plus with the purchase of a Neo QLED television, a free Galaxy Tab S6 Lite with the purchase of an S24 handset, or a twelve-month subscription to Disney+ streaming service. Samsung is aiming to increase its market share with these aggressive marketing tactics, particularly focusing on the integration of artificial intelligence in its smartphones.
AI is a key feature in this year’s flagship smartphones, with Samsung heavily investing in Galaxy AI and promoting it in its marketing. Despite Google’s earlier push for AI smartphones with its Pixel and Pixel 8 Pro handsets, Samsung has captured consumer attention with its Galaxy S24 range and its AI capabilities. With Apple set to enter the AI smartphone game later in the year, Samsung has a window of opportunity to establish itself as the top AI smartphone brand.
Samsung’s special offers may present value for money for customers, but they also indicate the company’s confidence in finding long-term value in these deals. With the Galaxy S24 family leading the conversation around AI smartphones, Samsung has the chance to shape the mobile AI landscape and boost its overall brand image in the consumer technology market.
Overall, Samsung’s aggressive marketing strategies, special offers, and focus on AI in smartphones are positioning the company as a leading player in the smartphone market. With strong sales growth and innovative deals, Samsung is solidifying its position as a top choice for consumers looking for cutting-edge technology and value for their money.
