Samsung has joined Google in aggressively discounting its flagship hardware, specifically the Galaxy S24 models. The company has recently dropped the prices for the higher storage options of the Galaxy S24 Plus and Ultra models, offering the 256GB option for the price of the 512GB unit. In addition to these price drops, Samsung is also offering enhanced trade-in values for old devices, up to $600 and $750 for the Plus and Ultra models, respectively. These discounts are part of a series of sales, vouchers, and deals that Samsung has been offering since the devices launched in January.
In addition to the price drops and trade-in offers, Samsung has been running various promotions to entice customers. Last month, the company offered the Galaxy S24 and S24 Plus for free with qualifying TV purchases and bundled the new Galaxy Tab S6 Lite with Galaxy S24 purchases in April. These promotions are part of Samsung’s aggressive marketing practices and targeted discounts aimed at gaining an edge over rivals in the market. The company has a history of using such tactics, including a past campaign that allowed iPhone users to swap their devices for a Samsung Galaxy Note 5 for a month.
Samsung continues to take jabs at Apple, its iOS rival, through various initiatives. The company’s “test drive” campaign has evolved into a “try galaxy” app that iPhone users can install to experience the Galaxy AI interface. Samsung has also released a video poking fun at Apple’s iPad advert, showcasing its playful rivalry with the tech giant. These actions demonstrate Samsung’s efforts to attract customers and increase its market share through aggressive marketing strategies and discounted offers.
As Samsung prepares for its Galaxy Unpacked event in July, consumers can expect more deals and discounts on Samsung’s products. The company may offer the Galaxy Ring in bundles with new foldable phones and existing S24 models, along with competitive trade-in prices for old iPhones. The prices of the Galaxy S24 models are also expected to see further reductions during the event, potentially reaching discounts similar to those offered during Black Friday sales. Pre-order prices for the new Z Fold 5 and Flip are also expected to be generous, further enticing customers to purchase Samsung’s latest devices.
The aggressive pricing of hardware by Samsung and Google is part of a larger strategy to attract customers and grow their respective ecosystems. The companies are competing to assimilate as many users as possible to access AI-powered features, which may lead to paying subscribers in the future. Samsung has indicated that its Galaxy AI suite of tools will only be free until the end of 2025, highlighting the importance of generating revenue from AI services. As AI technology becomes more prominent in the tech industry, companies are leveraging competitive pricing on hardware as a gateway to attract customers and increase their user base.
Overall, the ongoing price discounts and promotions from Samsung and Google are part of broader efforts to capture market share and drive revenue through AI-powered features. As the tech industry continues to evolve, companies are adopting aggressive marketing tactics and competitive pricing strategies to attract customers and build loyalty to their respective ecosystems. The upcoming Galaxy Unpacked event in July is expected to bring more deals and discounts from Samsung, further enticing customers to invest in their latest products.
