The popular trend of wearing bust-boosting bras from the 1990s is making a comeback, with celebrities such as Sydney Sweeney helping to revive the undergarment style. The balconette bra, known for its square neckline and wider straps that lift the chest without squishing, has seen a surge in sales this year at UK retailer Freemans. Boobs are back in fashion, and push-up and balconette bras are the choice for shoppers looking for sophisticated and elegant styling.
The peekaboo bra movement, which started on the Cannes red carpet last summer, has gained momentum with celebrities like Sydney Sweeney and Scarlett Johansson leading the trend. Celebrities like Lily James and Kate Winslet have also been spotted wearing balconette bras at premieres and events. The influence of celebrities like Sarah Jessica Parker and Demi Moore has further popularized the exposed undergarment trend, with the balconette bra becoming a staple in many celebrity wardrobes.
The balconette bra has also been credited with creating a chin-high bust for actresses like Nicola Coughlan in the hit show “Bridgerton.” The trend has even extended to retailers like Reformation, who are selling strappy tank tops with peekaboo balconette necklines. This trend marks a departure from the braless movement of the past, in which many A-listers embraced a more liberating style by going braless. Now, the push-up and balconette bras are back in vogue, providing women with a stylish and supportive option for their undergarments.
Celebrities like Sydney Sweeney and Scarlett Johansson have embraced the balconette bra trend, showcasing their killer cleavage in the more open, square neckline style. The bras offer a modern take on a classic silhouette, lifting the chest without the uncomfortable squishing often associated with push-up bras. The influence of A-listers in reviving this trend has had a significant impact on sales, with retailers like Freemans reporting a 61% surge in sales of balconette bras this year. This fashion revival highlights the cyclical nature of trends and the enduring appeal of retro styles.
The resurgence of the balconette bra trend is evident in the red carpet, catwalk, and street style ensembles of celebrities like Lily James, Kate Winslet, Sarah Jessica Parker, and Demi Moore. These stars have embraced the exposed undergarment fad, pairing their bras with chic outfits to create a sophisticated and alluring look. With celebrities of all ages and styles showcasing the trend, the balconette bra has become a versatile and stylish option for women looking to enhance their bust and make a fashion statement. The trend has also attracted the attention of Gen Z shoppers, demonstrating the broad appeal of this classic undergarment style.
Overall, the revival of the balconette bra trend shows the lasting influence of iconic styles and the cyclical nature of fashion. From classic Hollywood stars like Marilyn Monroe to modern celebrities like Sydney Sweeney, the balconette bra continues to be a staple in women’s wardrobes. The trend has been embraced by A-listers of all ages, from Sarah Jessica Parker to Nicola Coughlan, demonstrating its versatility and appeal across generations. With retailers like Reformation jumping on the trend and offering modern takes on the balconette bra, this classic silhouette is once again at the forefront of fashion, providing women with a chic and supportive option for their undergarments.
