Western wear and denim are currently experiencing a surge in popularity, partly due to Beyoncé’s new album, “Act II: Cowboy Carter.” This album has not only made waves in country music history but has also impacted the fashion industry. Retailers, including Levi’s, have seen a significant increase in sales of Western wear and denim. Beyoncé’s collaboration with Post Malone on the track “Levii’s Jeans” has brought attention to the denim brand, leading to a boost in revenue. Despite facing cost cuts earlier in the year, Levi’s shares have risen up to 18% following the release of Beyoncé’s album.
The influence of Beyoncé’s album on denim sales has been evident on social media, particularly on Instagram. Levi’s capitalized on the popularity of the album by changing its name to “Levii’s” to match the song. Fans flooded Levi’s social media pages with cowboy hat emojis, lyrics from the hit song, and requests for denim sales. Data from Pass_by indicated that visits to Levi’s stores increased by 20% during the week of Easter Sunday compared to previous years. Levi’s CEO, Michelle Gass, acknowledged the impact of Beyoncé’s album on global fashion and shopping trends, emphasizing the brand’s powerful moment in the industry.
Stylists predict that denim and Western wear trends will be more widely embraced this summer, thanks in part to Beyoncé’s influence. Fans can expect to see a variety of denim styles, including patchwork, barrel leg, and low-rise cuts. Accessories such as cowboy hats, boots, lace-up details, patchwork, bolo ties, and Western jewelry are also expected to be popular. Celebrity stylist Samantha Brown advises integrating Western wear items subtly to avoid looking overly costume-like. Post Wanted has curated a selection of the best denim deals from Levi’s to celebrate the Cowboy Carter album and prepare for summer festivals.
Levi’s offers a range of denim products that cater to different preferences and styles. From low-rise jeans inspired by early 2000s fashion to slim bootcut jeans and classic trucker jackets, Levi’s has options for every denim lover. A denim crop top, a feminine Western-inspired blouse, and iconic high-rise jean shorts are also among the standout pieces available from the brand. Post Wanted provides a shopping platform for readers interested in updating their wardrobe with trendy denim pieces and Western wear accessories. The New York Post prides itself on delivering honest, comprehensive information, and practical product recommendations based on thorough research and expert advice. Their content is regularly updated, providing readers with the most current and relevant information on a variety of topics.
