Taylor Swift strategically dropped hints about her 11th studio album, “The Tortured Poets Department,” as far back as last fall through her fashion choices. Sarah Chapelle, a Taylor Swift blogger, noticed that Swift accessorized her outfits with pieces that shared names with characters in her new songs. This deliberate act by Swift was a way for her to communicate with her fans about her state of mind and what she was working on. For example, she wore an Anthropologie Aimee Claw Hair Clip in October, hinting at a track called “thanK you aIMee” that is believed to be about her feud with Kim Kardashian.
In November, Swift carried a Saint Laurent Cassandra Shoulder Bag, alluding to a song inspired by Cassandra of Troy, a Greek mythological figure who was cursed by Apollo so her prophecies would never be believed. Fans were quick to notice the connection and praised Swift’s attention to detail. Swift further hinted at her album with her fashion choices, such as wearing The Row’s Robin Boots in January before releasing a track titled “Robin” that explores the innocence of childhood. These sartorial Easter eggs were just a few of the clues Swifties found during the “TTPD” era.
One fan commented on Chapelle’s Instagram post, calling Swift a mastermind for the subtle hints she dropped through her fashion choices. In the music video for “Fortnight,” Swift wore a Maticevski gown similar to the Schiaparelli Haute Couture design she wore at the Grammys. Both outfits were accessorized with a choker made from a vintage wristwatch, showcasing Swift’s attention to detail and her ability to use fashion as a way to foreshadow her future works. Swift’s intentional choices reveal a deeper layer of thought and planning behind her album release and show her dedication to communicating with her fans on multiple levels.
Overall, Taylor Swift’s deliberate use of fashion to drop hints about her album demonstrates her creativity and strategic thinking. By accessorizing her outfits with pieces that relate to her songs, Swift creates a cohesive narrative that extends beyond just her music. Fans appreciate the attention to detail and enjoy decoding the clues hidden in her fashion choices. Swift’s ability to use her wardrobe as a way to foreshadow her work adds an exciting element to her album release and keeps fans engaged in her creative process. Through her sartorial choices, Swift showcases her artistry and love for storytelling in multiple forms for her dedicated fan base.
These subtle nods to her album in her fashion choices reveal a new level of depth and intentionality in Swift’s artistry. The connection between her clothing and her music allows fans to delve deeper into the meaning behind her songs and the creative process she undergoes to produce her music. Swift’s ability to use fashion as a form of expression and communication with her fans sets her apart as an artist who pays attention to every detail of her work, creating a multi-dimensional experience for her audience.
