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Love is on the brain.
Rihanna, 36, played cupid in lacy red lingerie for Savage x Fenty’s Valentine’s Day campaign, posing with props like a bow and arrow and a shawl made of roses while modeling her new designs.
The star flaunted her curves in Savage x Fenty’s sheer bra with hearts ($65), heart-shaped pasties, frilly booty-baring panties ($20) and satin scalloped-trimmed belt ($33).
“Valentine’s Day is a time to celebrate love in all its forms,” Rihanna said in a press release. “At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”
She shared her label’s latest campaign via Instagram as well, captioning the post, “get back in here and love me 💘 the @savagexfenty Loveline collection just dropped for V-Day. get it online & in-stores now.”
“The most sexiest person alive,” one person wrote. A second said, “Only girl in the world (explicit version) 🔥🔥🌸🌺,” referencing the musician’s hit song.
Another user praised the new ad, stating, “my new favorite savage shoot ever”
The multi-hyphenate also tapped “Love Island USA” stars Serena Page and Kordell Beckham, as well as sisters and influencers Hayley and Jules LeBlanc, for the sultry shoot.
For their part, the season six reality star winners looked loved up rocked in their Valentine’s Day best, with Page in the rose-covered slip ($70) and coordinating thigh-rise stockings ($25).
Beckham, on the other hand, wore Savage x Fenty’s rose-print sleep shirt ($75), matching satin boxers ($40) and rose-adorned black socks ($17).
The red-hot campaign comes a few months after Savage X Fenty’s holiday 2024 campaign, with Rihanna modeling the label’s festive pieces with her two sons, RZA, 2, and Riot Rose, 17 months.
“yea I know! 🤦🏿♀️ we are officially one of those families that match for the holidays 🤷🏿♀️🎁,” she joked at the time, sharing the adorable images of her toddlers, who coordinated in royal blue onesies.
Let’s hope she can tap partner A$AP Rocky for a second photoshoot dedicated to the love holiday.
