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It’s all about active-where.
Activewear imprint Lululemon is a frequent tripper’s North Star, or so swears this stylish jet-setter who looks to the luxe logo as a guide for scoring sweet accommodations.
“I travel quite a lot for work and every time I visit a new city, I have a foolproof way of finding where the nice neighborhood is,” Nick Watts, a content creator, revealed in a trending TikTok testimonial. “It’s called the Lululemon Strategy.”
Just follow the $118 leggings.
“Every time I go to a new city, I look up Lululemons in the area on Google Maps, and use a process of elimination to find a neighborhood with great walkability and $10 matcha,” continued Watts.
“It’s a great way to get a lay of the land before you go somewhere, because they don’t just build Lululemons anywhere,” he said. “What we’re looking for are those storefront Lululemons — that’s where you’re gonna find the bars, restaurants and a bakery dedicated to f–king brookies.”
It’s a haute hack for the voguish vacationer.
And who wouldn’t want to visit a chic community full of fab finds and friendly folks?
The Upper West Side — which boasts a handful Lululemon locations — was just crowned one of America’s friendliest neighborhoods for NYC newcomers, owing to its low crime rates and family-centric vibes, per a recent report via home store Hastha Kalalu.
Brooklyn’s Fort Greene section also ranked as one of the nicest places across the nation. The northwest nabe managed to earn the honors even though its streets aren’t lined with Lulu signs.
And, according to Watts, where Lululemon stores are lacking, swanky sightseers should search for Whole Foods Markets as secondary indicators of a snazzy zip code.
His grateful followers agreed.
“This might be the smartest thing I’ve heard a man say in a while,” cheered a commenter.
“[It’s a] process of lemonation if, I may,” joked another.
“This is just gentrification tourism lmfao,” teased a skeptical spectator.
“This is genius” raved a fan of Watts’ master plan, while another shared a list of other bougie brands to look for to ensure a posh stay, including “ Equinox, Lifetime and Orange Theory.”
