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All nip, no tuck.
Forget filler in your pout or cheekbones — the trendiest cosmetic procedure is a nipple augmentation, also known as “designer nipples,” as sheer garments and bra-free fashion remain en vogue.
Bella Hadid, Kendall Jenner and Florence Pugh have been the biggest proponents of the nearly naked dressing fad, repeatedly rocking see-through gowns and most recently, Charli XCX and Emma Corrin both freed the nipple on the red carpet. Meanwhile, Gen Z “brats” flaunt lingerie as outerwear when they hit the town or proudly show their nipples through their T-shirts.
The influx in nipple-baring clothing has made some patients, like 30-year-old Annabelle Durrey, consider filler to enhance the appearance of their nipples through their shirts.
“I thought it was sexy,” Durrey, a Brooklyn resident, told The Post.
She saw “how people would, like, wear T-shirts in the summertime and have their nipples showing,” but admitted she “never had that.” So, she consulted Upper East Side board-certified plastic surgeon Dr. Norman Rowe for filler, a minimally invasive procedure that involves injecting hyaluronic acid into the nipple to enhance projection.
Rowe told The Post that the uptick in requests for the injectables — which cost around $5,000 and usually entail 1 cc of dermal filler per nipple — coincided with the popularity of naked dressing a few years back, and the demand for nipple augmentation, whether surgical or noninvasive filler, has only increased since.
Similarly, Upper East Side plastic surgeon Dr. Anna Avaliani, who has been performing nipple augmentations since 2018, sees at least one patient a month requesting the procedure, and some even travel across the country to visit her office.
Avaliani told The Post that Kylie Jenner, Lauren Sanchez and Kim Kardashian — who could forget the infamous Skims nipple bra? — have inspired women, and some men, to want “hard- and excited-looking nipples” for aesthetics.
Other situations where patients might want nipple filler are more practical, like after birth and breastfeeding or breast augmentations.
“Then, a nipple was not something to hide anymore, it was something to augment,” Rowe said. “Just like your chest, just like your lips, just like your cheeks.”
Kathleen Reyes, 38, opted for nipple filler just a few months ago, telling The Post that she was sick of wearing wired bras and wanted to feel comfortable in her skin. After filler, she said, she felt more “free.”
Similarly, Durrey said she feels “super confident” after the injections, and has even recommended the procedure to her friends.
“It was definitely worth it, 100%,” she added.
