Beyoncé shared a glimpse of her personal hair care routine in a video posted on Instagram, showcasing her new haircare line, Cécred. The video featured Beyoncé in a salon chair as a stylist washed her hair following a step-by-step regimen using Cécred products, which she claimed has made her hair “healthy and strong.” She explained that she chose the “rice and rose water ritual” due to her fresh color and praised the conditioner in the range for its effectiveness.
Beyoncé addressed the misconception that people who wear wigs cannot have long and healthy hair, stating that it is nobody’s business. She revealed that she dries her hair using the Dyson Supersonic Hairdryer and Airwrap on medium heat to minimize damage and tries to avoid excessive heat styling. Beyoncé mentioned that she prefers coloring her hair over perms or relaxers and credited Cécred for making her hair grow longer and more moisturized, contrary to expectations.
The Grammy winner expressed excitement over challenging norms and disrupting expectations, particularly in the realm of hair care and music. She noted that her hair and music have often been sources of disruption throughout her career. Fans praised Beyoncé for revealing her natural hair in the video, with many expressing shock at the misconception that she had short hair. The video received a positive response from fans, with many expressing excitement over seeing Beyoncé’s natural hair and praising her for embracing her natural beauty.
Beyoncé’s hair care line Cécred, launched in February, offers a range of products including a hydrating shampoo, conditioner, and hair oil. The line aims to promote healthy and strong hair, as evident in Beyoncé’s own hair transformation. The singer expressed her pride in the positive impact her haircare line has had on people, emphasizing the importance of making consumers feel good about themselves. The success of Cécred has been a source of joy for Beyoncé, who values the positive feedback and results from her new business venture.
In her caption accompanying the video, Beyoncé acknowledged the excitement of sharing her personal hair care routine with fans, particularly showcasing how Cécred products have benefited her hair. She highlighted the significance of disrupting conventional beauty standards and challenging misconceptions regarding hair care practices. By emphasizing the importance of prioritizing healthy hair and using products that promote growth and moisture, Beyoncé aims to empower her audience to embrace their natural beauty and feel confident in their appearance. The video provides a candid glimpse into Beyoncé’s hair care routine and serves as a testament to the transformative power of Cécred products on her long, healthy locks.
