Apple is working on a slimmer version of the iPhone set to be released by 2025, according to a report by The Information. This new version is expected to be priced higher than the iPhone Pro Max and will likely be launched alongside the iPhone 17 in September 2025. The company is currently testing different designs for the phone, code-named D23, which may feature Apple’s latest-generation processor, the A19.
Currently facing tough competition from brands like Honor, Huawei, and Samsung, Apple’s revamping of the iPhone shows the company’s need to keep up with the changing market. Samsung held the largest share of the smartphone market in the first quarter of 2024, followed by Apple. In response to these competitive pressures, Apple is making plans to discontinue the iPhone Plus models and launch a cheaper iPhone to succeed the iPhone SE in the spring of 2025.
During the fiscal second quarter, Apple’s iPhone sales decreased by 10.5% to $45.96 billion, signaling a need for new products to revitalize sales. The development of a thinner iPhone and the introduction of a cheaper model demonstrate Apple’s strategy to cater to diverse market segments and boost overall sales. Apple did not comment on these developments when approached by Reuters for a statement.
Apple is also focusing on advancing its technology in other areas, such as artificial intelligence computing. The company recently unveiled its latest iPad Pro with a new chip designed for AI computing, showing its commitment to staying competitive with other tech giants in the industry. This move is in line with Apple’s efforts to keep pace with advancements in technology and maintain its position as a leader in innovation.
The potential launch of a slimmer iPhone in 2025 will add to Apple’s lineup of products and offer consumers more options when choosing a new phone. By updating its smartphone offerings, Apple aims to address changing consumer preferences and compete effectively in the global market. The company’s willingness to adapt and innovate underscores its commitment to meeting the needs of customers while staying ahead of the competition.
Overall, Apple’s plans to release a thinner iPhone, discontinue older models, and introduce a new, more affordable option demonstrate its strategic approach to product development and market expansion. These moves reflect Apple’s recognition of the need to evolve its product lineup to stay relevant and competitive in a rapidly changing industry. The company’s focus on innovation and meeting consumer demands will likely contribute to its continued success in the smartphone market and beyond.
