Reese’s has introduced the Deconstructed Peanut Butter Cup Kit, which allows fans to customize their chocolate to peanut butter ratio by filling a large chocolate shell with as much or as little peanut butter as they desire. The limited-time offering features a 9-ounce chocolate shell and a 10-ounce jar of Reese’s Peanut Butter Cup filling. According to Reese’s, the kit was created to cater to individuals who have their personal preferences when it comes to the chocolate to peanut butter ratio, allowing them to either increase or decrease the amount of peanut butter in their treat.
Upon unveiling the Deconstructed Peanut Butter Cup Kit on National Candy Day, Hershey’s priced the oversized cup at $29.99, and it quickly sold out due to high demand. Though the product was initially advertised as being available only while supplies last, the website now hints at a potential restock in response to the overwhelming interest from consumers. The inspiration for the kit came from a Reddit post in which a user shared that their pack of Reese’s Cups came with no peanut butter filling in them. The post went viral, receiving over 101,000 upvotes and 4,100 comments, prompting Reese’s to create the kit to make up for the error.
The Reddit post that inspired the creation of the Deconstructed Peanut Butter Cup Kit featured photos of a pack of Reese’s Cups that were all missing the peanut butter filling. The post generated a significant amount of attention and humorous responses from Reddit users, with some suggesting that finding a pack full of peanut butter cups could be a person’s “soulmate.” The original poster mentioned that after contacting Reese’s about the issue, they were sent a coupon by the company as a gesture of goodwill. This incident eventually led to the production of the kit that allows consumers to customize their Reese’s Cups to their liking.
Reese’s encouraged fans to enjoy the Deconstructed Peanut Butter Cup Kit by experimenting with different chocolate to peanut butter ratios. The idea was that customers could add as much or as little peanut butter as they wanted to the giant chocolate shell, allowing them to create their perfect Reese’s Cup experience. The product was designed to cater to the brand’s loyal fans who have a strong preference for either chocolate or peanut butter in their peanut butter cups.
The Deconstructed Peanut Butter Cup Kit was met with great enthusiasm from Reese’s fans who appreciated the opportunity to customize their peanut butter cups. The product quickly sold out after its release on National Candy Day, attracting attention from consumers who were excited to try the new offering. Given the high demand and positive response to the kit, there is a possibility that Reese’s may restock the product sooner rather than later. Overall, the introduction of the kit allowed Reese’s to connect with their customers in a fun and engaging way, showcasing the brand’s commitment to providing unique and enjoyable experiences for their fans.
The collaboration between Reese’s and Hershey’s to create the Deconstructed Peanut Butter Cup Kit was a successful endeavor that resonated with fans of the popular candy brand. The kit’s customizable nature allowed consumers to have a more personalized experience with their Reese’s Cups, catering to individuals who have distinct preferences when it comes to the chocolate to peanut butter ratio. The positive response to the kit’s release on National Candy Day, along with the viral Reddit post that inspired its creation, demonstrates the strong connection between Reese’s and its loyal customer base. As a limited-time offering that quickly sold out, the Deconstructed Peanut Butter Cup Kit became a highly sought-after product that delighted fans of Reese’s iconic peanut butter cups.
