Howard Makler, the CEO of Innovation Refunds, has noticed a lack of information about how small and medium-sized businesses (SMBs) can benefit from generative AI like ChatGPT. He believes that AI can be a game changer for SMBs, offering opportunities for growth, efficiency, and innovation. Innovation Refunds works closely with SMBs to automate and optimize tedious processes, such as identifying and applying for government tax credits and incentives, using GenAI tools like ChatGPT.
To make the most out of AI, SMBs must ask the right questions and define their objectives and pain points. By understanding their needs, challenges, and goals, SMBs can effectively interact with AI tools to improve operational efficiency, enhance customer experiences, or drive revenue growth. Asking the right questions to AI platforms, like ChatGPT, can lead to powerful and specific outputs that can help SMBs address specific pain points and challenges they are facing.
The use cases for GenAI for SMBs include automating manual tasks to save time, such as streamlining marketing tasks like content creation and customer engagement campaigns. While AI can be a potential game changer for SMBs by providing efficiency gains, SMBs should also focus on keeping the human connection with their customers. By striking a balance between AI automation and human interaction, SMBs can build loyalty and drive sustainable growth.
As the AI revolution continues to evolve, SMBs must educate themselves on how to best leverage AI technologies to stay competitive in the marketplace. By integrating AI into their business strategies and optimizing their customer connections, SMBs can unlock their full potential and position themselves for success. As the landscape becomes increasingly competitive, SMBs must be prepared to embrace the opportunities that AI offers to drive growth and innovation in their businesses.
