NYC private chefs have begun to gain popularity and become social media sensations. Previously working in obscurity for the elite, these chefs are now finding that food enthusiasts are eager to watch videos about their behind-the-scenes work. One such chef, Meredith Hayden, gained social media fame and secured a lucrative cookbook deal. She highlighted that the world of private chefs is often secretive and less staged than typical cooking videos, providing a unique look into their profession. Hayden’s rise to fame began in 2020 when she started sharing her work on Instagram, and she now boasts millions of followers on both TikTok and Instagram.
Olivia Tiedemann is another private chef who has successfully leveraged social media to bolster her career. After working in Michelin-starred restaurants in NYC, she transitioned to private cheffing and has gained a massive following on Instagram. Known for her unique style and rapid editing, Tiedemann has attracted millions of followers by showcasing her cooking skills and unconventional approach. Her recent gig in the Hamptons involved preparing multiple meals for her clients, including breakfast, lunch, and elaborate dinner parties four nights a week.
Maddy DeVita, a 25-year-old private chef, landed her first gig with a downtown Manhattan family due to her social media savvy. With experience running chef Daniel Boulud’s social media account and creating her own popular food Instagram account, DeVita has amassed a large following. Her viral post on “egg day” at culinary school garnered more than a million views, showcasing her ability to engage with her audience through creative content. DeVita also noted the surprising preference of her clients for uncooked seafood, with a particular love for sushi despite potential health concerns.
The success of these private chefs on social media has opened up new opportunities for them, including securing cookbook deals worth over $500,000. Both Hayden and Tiedemann have inked major deals for cookbooks based on their experiences and recipes. The exposure gained through social media platforms like TikTok and Instagram has brought them financial success and a wider audience for their culinary creations. By sharing their day-to-day work as private chefs, these individuals have captured the interest of food lovers and aspiring chefs alike, offering a glimpse into the world of high-end private dining.
In addition to their social media success, these private chefs have also navigated the challenges of serving demanding clients and working long hours. Tiedemann, for instance, described her grueling 15-hour days cooking for her clients in the Hamptons, showcasing the dedication required to excel in this profession. DeVita’s experience with serving a family with young children and a popular fashion label highlighted the diverse needs and preferences of private chef clients. Despite the pressures of the job, these chefs have embraced the opportunities for creativity and innovation that come with catering to high-profile individuals.
Overall, the rise of NYC private chefs as social media stars demonstrates the evolving landscape of the culinary industry. By leveraging platforms like TikTok and Instagram, these chefs have found new ways to showcase their talents, connect with followers, and expand their reach beyond traditional kitchen settings. With cookbook deals, viral posts, and millions of followers, these private chefs have transformed their careers and captured the attention of food enthusiasts worldwide. Their success serves as a testament to the power of social media in shaping the future of food culture and highlighting the behind-the-scenes work of private chefs in NYC.
