The co-founders of Glow Recipe, Sarah Lee and Christine Chang, credit their grandmothers for inspiring them to create a line of watermelon-infused beauty products. Their childhood experiences of having their faces rubbed with watermelon rinds led to a love for the ingredient. Glow Recipe’s Watermelon Glow line includes a variety of products, such as mists, creams, and toners. The watermelon extract in these products is known for its hydrating and brightening properties, making it suitable for all skin types. Two of their popular products are sold globally every 12 seconds.
Watermelon is not only a trending ingredient in skincare, but it is also making its way into makeup and fragrances. Brands like Bliss, Urban Decay, and Badgley Mischka have incorporated watermelon extract into their products. Bella Skin Beauty’s Watermelon Probiotic Underarm Toner is another example of the versatility of watermelon. Co-founded by a mother-daughter duo, the toner was developed to address odor and sweat issues. By layering the toner under deodorant, it helps block bacteria and address various underlying causes of body odor.
The inspiration behind Bella Skin Beauty’s watermelon toner came from the co-founder’s personal experience as a sports-obsessed teenager. Alex Bella faced challenges with deodorants that did not effectively combat odor and sweat, leading to irritation and itching. This experience prompted the development of a unique underarm toner that targets bacteria and benefits individuals with different reasons for sweating and producing odor. Watermelon’s natural properties as a potent antibacterial agent made it a fitting choice for the product.
The watermelon trend in beauty is not just a passing fad, but a result of the ingredient’s proven benefits for hydration and skincare. Watermelon extract delivers essential vitamins, amino acids, and hydration, making it a sought-after ingredient in various products. Along with its anti-bacterial properties, watermelon also provides nourishment and brightness to the skin. Glow Recipe’s success with their Watermelon Glow line and the popularity of other watermelon-infused products indicate the enduring appeal of this fruit in the beauty industry.
Watermelon’s presence in the beauty market continues to grow, with more brands recognizing its potential benefits for skincare and body care. The use of watermelon extract in different types of products, from face masks to fragrances, highlights its versatility. Bella Skin Beauty’s innovative approach to addressing underarm odor and sweat issues showcases the unique applications of watermelon in beauty products. As consumers increasingly seek natural and effective ingredients in their skincare routines, watermelon’s reputation as a hydrating, brightening, and antibacterial agent positions it as a key player in the beauty industry.
