Pip Edwards, the designer and co-founder of the popular fashion label P.E Nation, recently announced her departure from the brand and is currently enjoying a getaway in the Greek islands. She shared a series of photos on Instagram from Mykonos, showcasing her slender frame in a skimpy bikini and a poolside picture in a black hat with a patterned scarf. Amidst the stunning views of the island, Pip teased more snaps from her holiday to come, following her surprising decision to step back from P.E Nation.
The news of Pip’s departure comes as her former business partner and co-founder of P.E Nation, Claire Greaves, discusses her new chapter in a recent interview with Marie Claire. Claire has moved on to a new business venture, partnering with Australian comedian Celeste Barber to launch a make-up brand called Booie Beauty. In the interview, Claire and Celeste discuss their working relationship and the importance of liking the people you work with. Claire’s exit from P.E Nation was marked by a dramatic removal of her presence from the brand’s Instagram page, leading to speculation about the nature of their split.
Pip took over as the sole creative director of P.E Nation after Claire’s departure, giving the brand an overhaul and relaunch. However, she has now confirmed that she too is stepping down from her position. In a statement on Instagram, Pip announced her decision to take a step back and pursue new creative challenges. She expressed gratitude for the brand’s growth and success, as well as the support of the P.E Nation team and community over the past ten years. While stepping down from her role as Creative Director, Pip will maintain her directorship and shareholding in the brand.
The partnership between Pip and Claire led to the founding of P.E Nation in Sydney in 2015, which has since become a globally successful athleisure brand. Despite their professional split, both women have continued to pursue new opportunities and ventures in the fashion industry. Claire’s collaboration with Celeste Barber on Booie Beauty reflects her commitment to building new brands and businesses, while Pip’s decision to step back from P.E Nation marks the beginning of a new creative era for her. Their respective journeys highlight the complexities and challenges of navigating relationships and business ventures in the fashion industry.
As Pip enjoys her holiday in Mykonos, she is reflecting on the growth and evolution of P.E Nation, as well as her own personal and professional journey. The stunning photos she shared on social media capture the beauty of the Greek islands and offer a glimpse into her current chapter of self-discovery and reinvention. While the future of P.E Nation remains uncertain following the departures of Pip and Claire, both women are embracing new opportunities and challenges with optimism and determination. Their resilience and creativity continue to inspire fans and followers around the world, as they embark on new adventures in the ever-evolving landscape of fashion and design.
