Golf influencer Paige Spiranac was named the honorary pace car rider and event official at the Coke Zero Sugar 400 NASCAR race in Daytona Beach, Florida. Joining her were American Olympians Bobby Finke and Parker Valby, with Finke serving as the official starter for the race. Despite not having Olympic credentials, Spiranac brought attention to the NASCAR Cup Series through her social media platforms, which have a combined following of 5.6 million between Instagram and TikTok.
After the event, Spiranac shared her excitement and emotions from the experience on her Instagram Stories, calling her night at the track “incredible.” She described being in the passenger seat of the pace car as the cars zoomed by, creating an unforgettable moment for her. Spiranac’s presence at the race helped bring a new audience to the sport and showcased the thrill and excitement of NASCAR to those who may not typically follow it. Her social media influence allowed her to reach a wide audience and share her enthusiasm for the event.
The Coke Zero Sugar 400 featured an intense race with playoff implications on the line. Harrison Burton secured his first victory in the Cup series, with his father, former NASCAR star Jeff Burton, calling the race on NBC. The race also saw a number of crashes in the final laps, including incidents involving Josh Berry and Michael McDowell. These tense moments added to the drama and excitement of the race, keeping fans on the edge of their seats until the very end.
Spiranac’s presence at the Daytona International Speedway helped to highlight the excitement and high-stakes competition of NASCAR racing. Her perspective as a newcomer to the sport provided a fresh take on the action, engaging both her existing followers and new fans who may have been introduced to NASCAR through her posts. By sharing her experiences and emotions from the event, Spiranac was able to connect with her audience and showcase the thrill of being part of a NASCAR race.
The collaboration between Spiranac, Finke, Valby, and NASCAR brought together athletes from different sports and backgrounds, demonstrating the universal appeal and excitement of racing. As a popular figure on social media, Spiranac was able to leverage her platform to bring attention to the NASCAR Cup Series and share her authentic reactions to the event. Her presence at the race as an honorary official added a new dimension to the experience for both fans at the track and those following along online.
Overall, Paige Spiranac’s involvement in the Coke Zero Sugar 400 at the Daytona International Speedway was a memorable and impactful experience for both herself and her followers. By sharing her emotions and excitement from the event, Spiranac was able to connect with her audience and bring new attention to the world of NASCAR racing. Her presence as the honorary pace car rider and event official added a unique perspective to the race, showcasing the energy and intensity of the sport to a broader audience.
