Oreo has collaborated with Sour Patch Kids to create a new limited-edition cookie called Oreo Sour Patch Kid Cookies. The cookie resembles a Golden Oreo but is flavored like Sour Patch Kids with colorful inclusions. The creme filling is also colorful and promises to offer a mix of both sweet and sour flavors. Despite the cookie not hitting shelves until May 6, customers have already expressed their disapproval of the unconventional collaboration, with some describing it as something they wouldn’t even give to their worst enemy.
Some reactions to the new cookie flavor include one person saying they wouldn’t even give it to their worst enemy, highlighting the strong negative sentiment that the partnership has garnered. Despite the negative response, some brands like Dude Wipes have embraced the news jokingly, suggesting that it might be good for their business. Another fan expressed their distaste for the combination of Oreos and Sour Patch Kids, stating they have no interest in trying the new cookies. Some individuals even joked about the need for natural selection based on this unexpected cookie collaboration.
In addition to the new cookie flavor, Oreo and Sour Patch Kids have also launched a merch line to celebrate their collaboration. The merch includes items like a matching crewneck and joggers set, a bucket hat, socks, hair clips, and a belt bag. Caroline Suppiger, Oreo Senior Associate Brand Manager, stated that the Oreo brand is always looking for ways to excite fans, with partnering with Sour Patch Kids being an unexpected way to shake things up. Grace Howard, Sour Patch Kids Innovation Brand Manager, expressed excitement for the fan reactions to the limited-edition cookie, highlighting the mischievous twist on a classic cookie.
The collaboration between Oreo and Sour Patch Kids is seen as an unexpected and playful way to excite fans of both brands. The limited-edition cookie is intended to offer a mix of sweet and sour flavors that incorporate the iconic taste of Sour Patch Kids into the Oreo cookie experience. Despite the negative reactions from fans, the brands are hopeful that the launch of the new cookie flavor and merch line will be well-received by consumers looking for something different and unique. The unexpected partnership between these two Mondelēz sister brands adds an interesting twist to the snack industry and may pave the way for more unconventional collaborations in the future.
