The crookie is a new culinary sensation that combines a croissant with cookie dough. It initially gained popularity in Paris before making its way to bakeries in New York City, Amsterdam, and Singapore. At Janie’s Life-Changing Baked Goods, the crookie sells out within hours due to high demand. The bakery experimented with a pre-order system to ensure customers don’t miss out on this sweet treat, which is only available on select days.
Bilena Settepani, a pastry chef at the family bakery, introduced crookies to the menu, despite initial skepticism from her father, Nino. However, the crookies quickly became a hit, selling out on the first weekend they were offered. The success of the crookie has led to increased foot traffic and popularity for the family-owned bakery. The fusion pastry has attracted new customers and brought exposure to the cafe through social media platforms like Instagram and TikTok.
In Paris, the crookie gained popularity at Boulangerie Louvard, where baker Stephane Louvard combined his two signature pastries into one treat. The crookie consists of chocolate chip cookie dough baked inside a buttery croissant, creating a delicious combination of flavors and textures. The crookie’s popularity has spread through social media, inspiring foodies around the world to recreate the recipe. Introducing new menu items like the crookie helps businesses like the Settepani bakery attract customers and generate excitement.
For those who cannot wait in line or risk missing out on the day’s supply of crookies, the pastry is relatively easy to make at home. Simply take a croissant, cut it lengthwise, stuff it with cookie dough, and bake it until the dough is cooked to your preferred texture. Adjust the baking time based on your preference for a gooey or firm cookie. With simple steps and readily available ingredients, the crookie can be enjoyed in the comfort of your own kitchen.
The crookie trend has brought visibility to small businesses like Janie’s Life-Changing Baked Goods and the Settepani bakery. The crookie has become a popular choice among customers, with many new visitors coming in solely for the pastry. Janie Cureau and Bilena Settepani have embraced the trend and leveraged social media to showcase their creations, drawing in a diverse customer base. The ease of making crookies at home allows individuals to enjoy this delicious treat without the need to visit a bakery, making it a versatile and accessible option for food enthusiasts.
The crookie craze has taken the culinary world by storm, with its unique combination of croissant and cookie creating a delectable experience for dessert lovers. Bakeries in various cities have embraced the craze, leading to huge demand and sold-out supplies. The crookie’s popularity is attributed to its innovative fusion, rich flavor, and easy homemade preparation. As a result, many businesses have seen increased exposure and customer engagement, showcasing the power of social media in promoting new food trends.
