The late summer rebrand of cardigans has seen a shift towards a more autumnal aesthetic, with lightweight wool button-ups becoming a seasonal staple for It-girls pairing them with slip skirts and flip-flops. The cardigan is now transitioning to a back-to-school mood, with a more bookish and trans-seasonal styling approach. Celebrities like Kylie Jenner have been seen embracing the modern granny cardi trend, with Jenner sporting a lemon Molly Goddard knit inspired by vintage bedding but styled in a more contemporary and sexy manner.
The crop top and cardigan pairing has been a popular formula for ladylike London labels like Erdem and Emilia Wickstead, who add an air of eccentricity to their prim and proper aesthetic. This fun rebrand of pensioner chic is set to continue into the winter, as evidenced by JW Anderson’s M&S-inspired collection which featured models wearing curly-haired grey wigs and showcasing intricate pointelle knits. The cardigan is no longer just a cozy essential but a statement piece that can add a touch of whimsy and sophistication to any outfit.
The reimagined cardigan trend is not limited to high fashion runways and celebrity sightings. Designers like &Daughter and Cinta have been offering lightweight wool cardigans that are perfect for transitioning from late summer to early fall. The versatility of cardigans allows them to be styled in various ways, whether it’s with a bralette and skirt for a sexy look or with tailored trousers for a more polished ensemble. With the rise of the modern granny cardi, cardigans are no longer just for keeping warm but for making a fashionable statement.
The classic cardigan has been given a modern twist, with designers incorporating bold colors, textures, and embellishments to give it a fresh and contemporary feel. The cardigan is no longer seen as a boring or outdated piece of clothing but as a versatile and stylish wardrobe staple that can be dressed up or down for any occasion. Whether it’s a cropped knit with intricate detailing or a longline cardigan in a vibrant hue, the cardigan has become a must-have item for fashion-forward individuals looking to elevate their wardrobe.
The resurgence of the cardigan as a fashion staple has been embraced by both high-end designers and fast fashion retailers, with a wide range of styles and designs available to suit every taste and budget. From oversized and chunky knits to form-fitting and cropped silhouettes, there is a cardigan for every body type and style preference. Whether worn as a standalone piece or layered over a blouse or dress, the cardigan offers endless possibilities for creating unique and stylish looks.
In conclusion, the cardigan has undergone a rebranding that has transformed it from a basic and practical garment into a statement piece that can elevate any outfit. With its versatility, comfort, and endless styling possibilities, the cardigan has become a key player in the world of fashion and a wardrobe essential for those looking to stay on-trend. Whether worn with a bralette and skirt for a sexy look or layered over a blouse and trousers for a sophisticated ensemble, the cardigan is a timeless piece that will continue to be a fashion favorite for seasons to come.
