The Margaritaville Resort Cape Cod is set to open in Hyannis, marking the brand’s first location in New England. However, some locals are not pleased with the transition from the previous Cape Codder Resort & Spa, a family-owned business that operated in the area for 47 years. The property was sold to Linchris Hotel Corporation, which plans to transform it into a Margaritaville resort. The new design features tropical elements that some feel are out of place in the Cape, causing a divide among the community.
The Margaritaville brand aims to blend its tropical inspiration with the local community in Cape Cod, emphasizing elements of escapism and ties to the beach and the sea. Despite their efforts, many locals do not associate the area with these themes, feeling that the resort does not align with the character of Hyannis. Additionally, concerns about hiring and housing seasonal staff arise, as the Cape Cod hospitality industry faces challenges due to the changing landscape of rental properties. However, the competitively priced resort may provide a full-service experience for visitors looking for an affordable option in a high-end market.
While some locals like Bob Jarvis express skepticism about the Margaritaville Resort, others like Florida resident Sharon Hyatt are more open to the idea. Hyatt, a self-proclaimed “snowbird” who frequents the Cape, sees the resort as an opportunity for younger generations to enjoy a lively atmosphere and indulge in margaritas and good times similar to those in southern Florida. Despite the mixed reception from the community, Margaritaville Cape Cod plans to offer a range of amenities, including meeting and event space, a water park, spa, pickleball court, and dining options to attract visitors of all ages and interests.
The dispute over the Margaritaville Resort highlights the clash between preserving the historic charm of Cape Cod and the influx of new developments. Some locals feel that the resort’s presence in Hyannis is more suitable for larger chains, as opposed to the smaller seaside towns that are known for their quaint and traditional atmosphere. As the Cape undergoes changes due to the shifting hospitality landscape and housing market, the community’s reaction to the resort reflects a larger discussion about balancing modernization with preserving the region’s unique identity.
Ultimately, the success of Margaritaville Cape Cod remains uncertain as it navigates through the differing opinions of the local community. While some believe that the resort may appeal to a younger demographic seeking an affordable and fun experience, others question its compatibility with the traditional Cape Cod setting. As the resort prepares to welcome guests in the summer months and beyond, it will be interesting to see how it shapes the local hospitality industry and influences the overall landscape of Hyannis and the surrounding areas.
