Naomi Campbell, a renowned diva in show business, made headlines when she left her own BMW party after just seven minutes at the Cannes Film Festival. The exclusive event was held to celebrate the launch of the Mystique Allure, a purple car inspired by Naomi. The gathering was hosted at the BMW World, attended by hundreds of guests. Naomi arrived an hour and a half into the party, walked down a glittering purple runway, posed for photos in front of the car, and left, wearing a khaki military-inspired outfit.
The party saw Naomi, 53, being joined by American model Alton Mason, 26, who wore a dapper black suit and waistcoat. After her brief appearance at the BMW event, Naomi reportedly left to attend a Christian Dior event at the JW Marriott hotel. She later joined celebrities like Anya Taylor-Joy and Chris Hemsworth at the rooftop event and stayed until the early morning hours. Naomi, with a net worth of £80 million, signed a deal with BMW in April last year to design her own model of the XM range, with the contract estimated to be in the six figures.
Speaking at the BMW party, Naomi thanked the team for making the event happen and praised Cannes for its fashion and glamour, noting the importance of cinema as a platform for creatives. The purple car, reportedly inspired and designed by Naomi, was covered in hand-stitched sequins. Composer Hans Zimmer, who designed the sound of the car, was also in attendance. Naomi’s stylist Law Roach, known for styling celebrities like Zendaya, was present as well. Influencers at the event took photos and videos in the car to promote the launch.
The event also saw guests like Amelia Dimoldenberg, who wore a skin-tight red corset dress, and influencers Caroline Daur and Lena Gercke in racy ensembles. Naomi expressed her excitement about the new car, calling it fashionable, innovative, a masterpiece, high in technology, and her favorite color. Hans Zimmer’s involvement in the car’s sound design added to the event’s appeal. After Naomi’s departure, influencers continued to promote the brand by taking photos and videos in the car, with entertainment provided by a magician, DJ, and an ice cream stall.
Naomi Campbell’s brief appearance at her own BMW party, followed by her attendance at a Christian Dior event, showcased her status as a fashion icon and influencer. The launch of the Mystique Allure, a car inspired by Naomi and featuring luxury design elements, drew attention and excitement from guests. With her long-standing career in the fashion industry and her collaborations with luxury brands, Naomi’s involvement in designing her own car model further solidifies her position as a prominent figure in the world of fashion and entertainment.
