Lionel Messi’s first year in Major League Soccer has been a quiet affair, with most of his matches only available behind the paywall of Apple TV’s MLS Season Pass. While Messi is known for his on-field greatness, off the field, he is more introverted and less inclined to embrace fame. However, Messi’s recent game against Sporting Kansas City at Arrowhead Stadium drew a massive crowd of 72,610 fans, showcasing the potential for big stadium events in MLS.
During the match, fans showed overwhelming support for Messi, with many sporting his Miami jersey. The game was highly entertaining, featuring five goals, including a stunning strike from Messi and a game-winning goal from Luis Suarez. This event highlighted the importance of showcasing the talent and excitement of MLS on a larger scale, rather than keeping it exclusive to streaming platforms like Apple TV.
Sporting Kansas City faced criticism for moving the game to a larger venue, but the positive response from fans and the overall success of the event demonstrated the potential of hosting more games in bigger stadiums. As MLS looks to expand its reach and attract new fans, it is essential to leverage the presence of global superstars like Messi to create memorable experiences that capture the attention of a wider audience.
There has been discussion about whether MLS should relax salary limitations to help its teams compete in international competitions. However, there has been less focus on how to elevate the league’s profile domestically while players like Messi are in the league. By leveraging partnerships with popular brands like Apple and showcasing games on network or cable TV, MLS can cultivate a larger fan base and increase interest in the league as a whole.
Moving forward, it will be crucial for MLS and its clubs to capitalize on opportunities to showcase their talent in bigger stadiums and on more accessible platforms. By creating more events like Messi’s game at Arrowhead Stadium, MLS can generate excitement, attract new fans, and solidify its position as a top-tier soccer league in North America. The league must continue to find ways to leverage its star players and create memorable experiences that engage fans and elevate the profile of MLS on a national and international scale.
