The Miss USA organization has been in disarray, with the CEO, Laylah Rose Loiczly, facing financial issues that led to Miss Teen USA, UmaSofia Srivastava, having a broken crown since October, which Loiczly did not have the money to fix. Funds were tight due to Loiczly losing a sponsorship deal and facing resignations and accusations of bullying and harassment from Miss USA, Noelia Voigt. Loiczly purchased the Miss USA franchise from the Miss Universe organization and faced criticism for allegedly being a narcissist and hiding her past involvement with Playboy magazine.
Loiczly declined to respond to requests for comment on the situation, and it was revealed that she had appeared on the cover of a Playboy franchise magazine in India in 2009 under the name Laylah Figueroa. Despite initially dismissing the cover as photoshopped, it was discovered that Loiczly had indeed posed for the magazine. Former employees accused her of failing to pay staff and using the Miss USA platform to promote herself, instead of empowering women as she claimed. The Miss Universe organization’s vice president dismissed allegations against Loiczly as AI-enhanced, and her questionable past raised concerns about her suitability to lead the organization.
Loiczly’s career history includes work in fashion and media, as well as coaching cheerleading teams. Despite her colorful past, which includes previous marriages and involvement in Playboy events, Loiczly positioned herself as a pageant mom and entrepreneur focused on female empowerment. However, her handling of the Miss USA organization, including not paying staff and focusing on self-promotion, has led to criticism from those who question her commitment to the pageant’s values.
The Miss USA organization’s decline continued as Loiczly struggled to maintain financial stability and faced backlash over her past and leadership style. With accusations of narcissism and self-serving behavior, Loiczly’s reputation as a leader of the pageant world was called into question. Despite her efforts to secure the Miss USA franchise and present herself as a champion of female empowerment, the ongoing issues within the organization raised concerns about her ability to lead effectively and uphold the values of the pageant industry.
As news of Loiczly’s past and handling of the Miss USA organization spread, questions arose about her suitability to continue leading the pageants. With accusations of financial mismanagement, failure to pay staff, and a focus on self-promotion over empowering women, Loiczly faced criticism from those within the pageant community. Concerns were raised about her ability to preserve the integrity of the Miss USA and Miss Teen USA brands and prioritize the well-being of contestants and staff, leading to calls for her to step down or be removed from her position.
