Today we celebrate the first National Day of Made in Italy, on the anniversary of the birth of the Italian genius Leonardo Da Vinci. This is an important opportunity to highlight the excellence, creativity, and ingenuity that characterize Italian products worldwide, inspiring and involving the new generations in the professions that are the foundation of this success. Minister Adolfo Urso emphasized that from fashion to design, from food to art, Made in Italy represents the best of Italian craftsmanship, stemming from a millennia-old tradition and a constant search for innovation. This precious heritage makes Italians proud of their country and significantly contributes to the economy.
Acknowledging the importance of Made in Italy, Minister Adolfo Urso underlined the need to further promote the excellence of Italian products through a series of events held in every region to showcase their particular characteristics and uniqueness. He expressed gratitude to all entrepreneurs, artisans, workers, and craftspeople who passionately contribute to the reputation of Made in Italy, making the country known and appreciated globally for the quality of its productions. Together, there is a collective effort to enhance Made in Italy even more, making it more competitive on the world stage and ensuring its continued growth and success.
Minister of Agriculture and Food Sovereignty Francesco Lollobrigida opened the National Day of Made in Italy at Casa Coldiretti in Vinitaly alongside President Ettore Prandini and Secretary General Vincenzo Gesmundo. Stressing the importance of protecting and promoting Italian products, Minister Lollobrigida highlighted the significance of transparency in the production process to prevent Italian Sounding and ensure that consumers can identify and trust the quality of Italian goods. It is vital to maintain the value added by Made in Italy to showcase the country as a cultural example and inspire others to appreciate and support Italian products.
In recognition of the future of agriculture, Minister Lollobrigida announced that students from Italian agricultural institutes, who are the farmers of tomorrow, will be honored. Celebrating the pride and awareness of what Italy has to offer, he emphasized the government’s commitment to support young people and guarantee them a fair income. Paolo Mascarino, President of Federalimentare, highlighted the strength and growth of the food industry, which is the leading sector for exports directly targeting international consumers with unique, inimitable Italian brands and products. In 2023, food exports reached a record value of 52 billion euros, demonstrating the food industry’s significant contribution to the image of Italy worldwide.
The food industry’s consistent growth and success make it a flagship for Made in Italy globally, portraying the country’s excellence and craftsmanship. As one of the most high-performing sectors within Made in Italy, the food industry not only contributes economically but also enhances Italy’s reputation and image internationally. The dedication and passion of all those involved in creating and promoting Made in Italy products are crucial in ensuring the continued success and competitiveness of Italian goods on the global market, inspiring future generations to carry on this legacy of excellence and innovation. Celebrating the National Day of Made in Italy is a testament to the country’s rich heritage and ongoing commitment to maintaining and enhancing its position as a global leader in quality products.
