Yeoh expresses her admiration for Balenciaga’s bold and comfortable designs, crediting Demna’s cutting-edge but practical approach. She particularly praises the 2022 couture show in Paris as the moment she was won over by the brand. The new resort collection features elongated silhouettes inspired by Shanghai’s high-rises and deconstructed variations of Balenciaga’s iconic hourglass silhouette, including dresses made from old plastic bags. Demna himself downplays the intellectualization of his work, simply stating his preference for certain silhouettes and his desire to see women dressed in a similar manner.
Both Yeoh and Demna share a love for peace and quiet, which forms the foundation of their friendship. Yeoh believes that these moments of tranquility allow for creativity and imagination to flourish, leading to the creation of beautiful things. Despite facing challenges such as inclement weather during the Museum of Art Pudong show, Demna found unexpected poetry in the situation. Yeoh admires his ability to find beauty in uncontrollable circumstances, showcasing a quiet confidence that aligns with her own sensibilities.
Yeoh effortlessly blends into the fashion scene with her “incognito” style, consisting of a hoodie, joggers, a Rodeo bag, and Circuit trainers. However, her upcoming presence at the couture shows hints at her imminent return to the fashion circuit. Her Balenciaga ambassadorship perfectly complements her elegant and fearless persona, reflecting her appreciation for the brand’s avant-garde yet wearable designs. Yeoh’s admiration for Demna’s work extends beyond fashion, as she values their friendship based on thoughtfulness rather than social media validation.
Overall, Yeoh’s affinity for Balenciaga stems from the brand’s ability to make her feel confident and empowered while maintaining a sense of comfort. Demna’s innovative yet practical designs resonate with Yeoh, and their shared love for peace and creativity strengthens their bond. Despite facing challenges, Demna finds beauty in unexpected moments, reflecting a quiet confidence that resonates with Yeoh. As Yeoh prepares to make her mark on the couture shows, her Balenciaga ambassadorship serves as a testament to her admiration for the brand and its ability to embody elegance and fearlessness.
